Infiniti Research’s Industry Experts Share Their Predictions on Digital Advertising Trends in 2018

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the digital advertising trends that will skyrocket in 2018.

Digital advertising is considered as one of the most profitable marketing channels existing today. Digital advertisers are very fast in analyzing the ongoing or upcoming trends so that they can change their strategies accordingly. The recent years have brought in a major shift in the processes and trends of digital marketing too. If you want to become a digital influencer with efficient marketing knowledge, then these are a few digital advertising trends that you must know. Infiniti Research has listed some of the digital advertising trends that will skyrocket in 2018 in this blog.

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“Today, digital advertisers are very quick to evaluate the ongoing or upcoming trends so that they can alter their strategies accordingly,” says an industry expert from Infiniti.

Digital advertising trends:

  • The rise of influencer marketing: In the current digital advertising world, influencer marketing is one of the most prevalent strategies. It is a tried and tested solution for the digital marketers to attain high quality leads. It helps in building an appealing brand from a consumer or user’s point of view. This kind of marketing was abused in the last couple of years and there was also some misuse. Still if done appropriately, influencer marketing can be very result oriented to involve people and to build trust for the brand among the target audience. To know more about our portfolio of market intelligence solutions, get in touch
  • Evolving multimedia ads: Multimedia means using many types of media to generate awareness about your brand and promote your products. It includes both traditional as technology-based media. Multimedia includes newspaper ads, television, radio, direct marketing letters, e-mail, mobile, websites and social media. It is very easy to plan a campaign for any product or service through multimedia by evaluating the market segment. Multimedia helps in reaching many segments through various media. To know more about our portfolio of solutions, request a proposal
  • Video advertising – hit on the bull’s eye: A video is always more effective than texts as the human brain seeks out information from videos when compared to texts. So, the rapid success of video ads is not hard to understand. It opens up a new way of advertisement where the moving images or characters carry the message more efficiently and elaborately in less time. Video ads are considered to convert leads into sales most precisely. A video ad also acts flawlessly in educating and informing the mass; in fact, more rapidly than a 1000 words blog. Accordingly, video ads are going to be one of the very effective digital advertising trends in the days to come, particularly in the e-commerce industry.
  • Get in touch, to know more about the digital advertising trends that will skyrocket in 2018

Infiniti Research is a global market intelligence company offering strategic insights to help look beyond market disruptions, study competitive activity, and develop intelligent business strategies. Listed below are the digital advertising trends that will skyrocket in 2018.

View the complete list of the digital advertising trends that will skyrocket in 2018:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.