PMG, the Texas-based independent digital company that has become one of the fastest-growing in the global advertising industry, announced bigger and better digs in both Dallas and Austin, thanks to significant expansions in both markets. The office expansions enable PMG to continue to recruit top talent in those respective markets, as well as strengthen PMG’s appeal to the growing influx of experienced digital experts relocating to Texas from coastal cities. Ultimately, the expansions will allow PMG to more than triple the staff of current teams, adding 125 positions in total.
Considered by many to be the top independent digital company in the U.S., PMG delivers full-funnel digital marketing strategy and execution through its guiding principle of Digital Made for HumansTM. It manages more than $1 billion in digital media spend across a client portfolio that includes some of the world’s most recognizable brands, including those from seven Fortune 500 companies. PMG is also ranked in the very top echelons of agency partners by companies like Google and Facebook, and its 85% employee retention rate has been a key reason why Ad Age has consistently named PMG as one of advertising’s Best Places to Work.
In Dallas, PMG is acquiring more space in its current location of the Centrum Building in the city’s Uptown neighborhood. The expansion comes less than a year after the office’s official launch, at which time 25 employees were planned for Dallas. With the additional space, PMG Dallas will grow to upwards of 80 team members, drawing from the incredible level of talent in the Dallas area, many of whom have noticed PMG’s rapid growth and impressive work for some of the boldest and most progressive brands in the world.
In Austin, PMG’s team will relocate to a new, larger office in the city’s Civic District near the Texas State Capitol Complex. PMG originally entered the market in 2016 with two employees who relocated from the Dallas-Fort Worth office. The new Austin digs will allow the PMG Austin team to grow up to 100 employees. PMG expects to continue to attract talent from the region’s top agencies, as well as the city’s growing roster of established and emerging enterprises across key sectors such as technology, retail, and data. These expansions follow earlier moves into larger offices this year for PMG’s London and New York teams.
PMG recently became the second-largest advertising and marketing firm (as ranked by local employees) in North Texas, according to the Dallas Business Journal. Additionally, PMG was ranked this week in the Adweek 100: Fastest Growing Agencies list of agencies around the world with the highest three-year revenue growth rates.
“Our growth over the past few years, both in terms of revenue as well as team size, reflects the incredible trust and faith our clients place in us to guide them through an increasingly complex environment in order to create meaningful connections with their audiences,” said George Popstefanov, founder and CEO of PMG. “To grow as we have while still maintaining one of advertising’s most people-centric cultures that is ranked among the industry’s best is nothing short of amazing.”
Companies that experience the type of growth PMG has experienced typically see a dramatic decline in employee happiness. Impressively, PMG’s rapid growth occurred at the same time the agency was named one of Ad Age’s Best Places to Work in advertising for four consecutive years. The company was also named one of Inc.’s Best Workplaces in 2018.
PMG plans to fully hire out the Dallas and Austin offices as quickly as possible and is actively recruiting across all areas of the business, including media, strategy, engineering, data analysis and more. New employees will join a team that consists of a mix of agency veterans as well as brand-side transplants.
These expansions come on the heels of PMG announcing the release of its proprietary marketing intelligence platform, Alli, that unifies advertisers’ data from disparate systems to help better inform decision-making. That decision-making by humans is why PMG places such critical importance on how it builds out its teams, and why it has decided to invest in key talent markets.
PMG is a global independent company that provides omnichannel strategy, media, insights, and creative content production for some of the world’s most iconic brands. The company’s work for brands like Apple, Beats by Dre, Cirque du Soleil, Old Navy, Sephora, and Google runs across 50+ countries globally and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year. PMG’s Texas-based client partners include Hotels.com, Motel 6, The Container Store, Cheap Caribbean, and Cook Children’s Hospital. PMG has locations in Fort Worth, Dallas, Austin, New York, and London.