Start-up META Valued at $1.5 Million Following Angel Round

META, the country’s first fin-tech backed payments, loyalty and marketing system for food delivery, raised $200,000 in an angel round to bring a modern suite of tools to small business owners throughout Chicago. The solutions provide merchants with the tools needed to drive down delivery costs for their restaurant and their customers.

Heatley’s, a Chicago based angel investor completed a $200,000 investment, supporting a $1.5 million post money valuation. This family office has made previous investments in technology companies throughout Chicago.

The investment will be utilized to recruit top-tier engineering talent in Chicago and to accelerate software development initiatives.

META’s founder, Mike Perhats commented, “Our team is hyper-focused on creating novel ways to decrease the marginal cost of an order for the individuals on each end of the delivery equation. Local merchants need new, cost-effective ways to generate both in-store and delivery orders without the 30-40 percent fee paid to a 3rd party courier which results in a 91% markup to the end-user. META has positioned itself to be the antidote to the predatory pricing infrastructure established by 3rd party delivery and we are excited to witness a major shift in the market post-launch.”

A partner with the Heatley’s investment fund added, “We believe that the traditional customer acquisition experience is ripe for disruption. We look forward to partnering with Mike and his team to accelerate the launch of META’s products by Labor Day of this year. The team is focused on creating fresh and imaginative ways to lower the cost of customer acquisition and retention at a time where many small business owners are suffering from the impact of COVID-19. Our long-term goal is to be the ultimate partner for small to medium sized businesses.”

About the Company

META wraps customer acquisition, customer retention, customer insights, brand awareness, and digital marketing into a single powerful tool for restaurants and small businesses. The team is modernizing the world of delivery, marketing, and the way restaurant owners personally interact with their customers. META’s Board of Advisors includes CEO’s and technologists from Big Time Software and Metolius Capital.