Dailymotion, one of the largest Web video sites in the world, today announced the launch of a new Web video player for the popular web site that now counts 66 million monthly users worldwide (comScore, Jan. 2010). The launch is part of a series of Web site advancements designed to offer a superior video entertainment experience for users, content partners and advertisers.
The chromeless player, which supports a load of over 30 million video views a day, was completely rewritten to be less resource intensive for faster loading and playback. The cleaner interface includes improved headers, larger buttons and more streamlined controls for easy Web video sharing. Enhanced search pages and related-video recommendations increase user engagement, by making easier than ever for viewers to discover the videos they will love.
The new Hotspot features leads the player’s improved sharing capabilities. With “hotspot”, users specify an exact point within the video for play to commence when sending the link to friends through email or using social networks such as Facebook or Twitter.
Marketers will also see new branding opportunities by putting the advertising content in the center of the user experience. The new player can be fully skinned and allows the delivery of more targeted ads within and outside the site.
“Our users already love Dailymotion’s content and high video quality, now they will find it in a best-of-breed player,” said Joy Marcus, General Manager of Dailymotion US. “Advertisers and partners are looking for innovation and leadership in quality video. With this player, we are delivering the product that meets this demand.”
As one of the leading sites for sharing videos, Dailymotion attracts 66 million unique monthly visitors and one billion videos views worldwide (source: comScore, January 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localized versions, Dailymotion’s mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.