The Web Marketing Association announces the call for entries for its 14th annual international WebAward Competition for Web site development at www.webaward2010.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including food and beverage websites, based on the seven criteria of a successful web site. The deadline for food and beverage websites to enter to be judged is May 25, 2010.
“Both the foods and the beverage industries are very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts,” said William Rice, President of the Web Marketing Association. “Food web sites are usually well designed and contain well-written content. Areas of improvement include innovation and use of technology. Beverage websites have traditionally been innovative and score high in design aspects.”
Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.
All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the food category will also receive:
- Image plaque or certificate of achievement
- Increased visibility for their company
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- Admiration of peers, friends and co-workers
Each year the Web Marketing Association names the best industry websites based on the scores submitted by the competition judges.
Recent winners of the Best Food Web site include:
|2009 – G2 interactive for Fishful Thinking|
|2008 – XylemCCI for Jack Link’s Beef Jerky Web site|
|2007 – Biggs|Gilmore for Pop-Tarts|
|2006 – Publicis Net for Coca Cola BlaK|
|2005 – These Days & Sara Lee for Jacqmotte Escape|
|2004 – Emerald of California for Emerald of California web site|
|2003 – Fairytale Brownies for brownies.com|
|2002 – Fry, Inc. for Hickory Farms|
Recent winners of the Best Beverage Web site include:
|2009 – BLITZ Agency for Naked Juice Web Site|
|2008 – Euro RSCG 4D Amsterdam, for Carte Noire: ‘Une Declaration Nommee Desir’|
|2007 – Squeaky Wheel Media for SoBe Beverages|
|2006 – Creative Presence Partners / MaxMedia Design for KING JAMES|
|2005 – Tribal DDB Sydney for Dare Shot|
|2004 – Brown-Forman for Early Times|
|2003 – Bacardi Global Brands / Motivo / cosmoblonde for BACARDI.COM|
The 2010 WebAwards are sponsored by the following leading organizations: BGT Partners, Burst Media, PR Newswire, AllBusiness, ExactTarget, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio, and Website Magazine.
About the WebAwards
Now in its 14th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.webaward2010.org.