IEE Hires The Simon Group for New Marketing Communications Campaign

The Simon Group Inc., an award-winning, full service business-to-business marketing communications agency specializing in high tech and industrial accounts, has recently been chosen by IEE as its agency of record for a new marketing communications campaign intended to establish the company’s human-system interface solutions in military, industrial and commercial markets.

Steve Motter, vice president, business development, stated, “We wanted to work with a company that could position our products effectively in the OEM and end-user marketplace with a well-rounded campaign. When a colleague suggested The Simon Group to us for their expertise in our target markets and excellence in integrated marcom plans, we knew they could deliver the results we need to grow our business.”

The global marcom plan for IEE will begin with focused updates to existing collateral creation, website development, tradeshow booth graphic implementation and corporate identity designs. These elements aim to develop the IEE brand of human-system interface products and will be supplemented with advertising, public relations and other marcom initiatives as needed to encourage customers to visit the website, increase awareness of IEE products and establish IEE as an industry resource.

IEE, a dynamic Van Nuys, Calif.-based company started in 1946, professionally designs, engineers and manufactures hand-held and fixed-panel displays and interfaces for military, aerospace, industrial and commercial applications. IEE’s flexible ISO 9001:2008-certified, modern and highly-automated operations facility is designed to support our customer’s full range of manufacturing needs from rapid prototyping to full-rate production quantities of thousands per month. IEE’s extensive product offerings include enhanced touch displays, combat proven hand-held devices, customized bezels and keypads, and integrated smart display subsystems.

Founded in 1986, The Simon Group Inc. specializes in marketing high technology and industrial accounts, particularly in the electronics, instrumentation, military/aerospace, construction and test and measurement industries. Headquartered in a restored 18th century fieldstone farmhouse in Sellersville (Bucks County), Pa., the agency has clients throughout the world.

For more information, please contact Beth Smith, vice president of PR, The Simon Group Inc., 1506 Old Bethlehem Pike, Sellersville, Pa. 18960. Tel: 215-453-8700;

Fax: 215-453-1670; Email:;