Rubicon Property announced today the release of its “Get Dirty” campaign for World Water Day, which is on March 22nd. The company is asking participants to take a picture of dirty water in a glass or bottle and share it via social media.
“In our homes, at our places of business, and throughout our lives, we see clean water everywhere,” said Rubicon Property CEO Jason Haber. “Now imagine if that water was dirty; filled with containments that can kill you. Once you see that, you understand the clean water crisis faced by over 1 billion people on the planet.”
Each time a participant uploads a “Get Dirty” image, the company will donate $1 to its latest charity: water campaign. Submissions can be made via a number of social media tools, although each image will also appear on the Rubicon Property “Get Dirty” Pinterest Board.
On March 22nd, at the grand opening of its new store at 81st and Columbus Avenue, Rubicon Property will reveal the top three photographs, which will be prominently displayed in the store.
World Water Day has been observed on March 22nd every year since its creation in 1993 by the United Nations General Assembly. Currently, 42,000 people, mostly women and children, die each week from lack of access to clean water. That means more people die from dirty water borne diseases that from any other cause, including war. 1 in 8 people on the planet today have no ability to obtain safe drinking water – that’s over 1 billion people.
Rubicon Property is the first social entrepreneurial real estate firm in the country. Our firm connects the essential element of living in NYC, which is real estate, with the essential element of living in the developing world, which is clean water.
“This campaign is the perfect fusion of our corporate vision: profit from our purpose,” Haber said.