Readership Remains Strong for The Globe and Mail: PMB

New readership data released today from the Print Measurement Bureau (PMB) for its Spring 2012 Readership Study reinforces The Globe and Mail’s leadership and growth in Canada. The survey cites growth for both weekday readership – up by 3 per cent to 1,060,000, and Saturday readership – up by 16 per cent to 1,222,000. In addition, Report on Business Magazine maintains its position as the number one business magazine in Canada, with 970,000 readers.

“We continue to expand our offerings to our readers and advertisers with the investment in digital, mobile and online products, and today’s research reinforces that The Globe and Mail remains a growing and trusted source for news and information for Canadians,” said Phillip Crawley, Publisher and CEO, The Globe and Mail.

The Globe and Mail continues to expand its readership among key demographics:

  • Female readership is up 15 per cent weekday, and 18 per cent on Saturdays
  • University graduates have increased by 17 per cent on Saturdays
  • Households with incomes $125,000+ have grown 12 per cent on Saturdays

According to PMB, Report on Business (ROB) Magazine has the highest readership among all business magazines, with a 5 per cent lead over its nearest competitor. Readership of ROB Magazine has also shown some significant gains in key demographics:

  • Readership among senior managers/owners has risen by 8 per cent to 141,000
  • Readers with household income above $150,000 have also climbed by 8 per cent to 274,000

The 2012 Spring 2-Year Readership Study conducted by the Print Measurement Bureau (PMB) report includes national readership data from 2010 and 2011 of Canadians 12 and older. PMB releases this study semi-annually in the spring and in the fall.

The Globe and Mail, through its newspaper, magazine, online and mobile platforms, is Canada’s foremost news media company. Each day, The Globe leads the national discussion by engaging Canadians in its award-winning coverage and analysis of news, politics, business and lifestyle. The Globe and Mail, Canada’s national newspaper, was founded in 1844 and includes Report on Business, Canada’s most influential business magazine, and, the newspaper’s online and mobile media hub. The Globe has received numerous journalism awards, including the international 2011 prize for General Excellence in Journalism from the Online News Association, nine Michener Awards for Public Service Journalism, and more National Newspaper Awards than any other newspaper in Canada. The Globe and Mail is 85% owned by Woodbridge, the investment arm of the Thomson family, and Bell Canada (15%).