Mobile Execs From AmEx, Google, Groupon and PayPal to Headline BIA/Kelsey’s Mobile Local Media

BIA/Kelsey is gathering top mobile media and commerce strategists next month for a one-day event focused on monetizing the mobile, local and social media opportunity. Mobile Local Media San Francisco (MLM San Francisco) will take place June 27 at the Mission Bay Conference Center at the University of California San Francisco.

MLM San Francisco boasts a powerful lineup of innovators, influencers and investors, including headliners Stewart Alsop, partner, Alsop Louie Partners; Surojit Chatterjee, senior product manager, mobile ads, Google; Chris Folmar, director of mobile development, SuperMedia; Mike Ghaffary, director of business development, Yelp; David Hornik, general partner, August Capital; Mok Oh, chief scientist, PayPal; Mihir Shah, vice president, mobile, Groupon; Joe Weir, vice president, digital, Belo Corp.; and David Yoo, senior vice president, commerce innovation, American Express. The speakers and agenda will focus directly on how mobile is at the center of commerce today.

“We are truly excited about the speaker lineup for MLM San Francisco, which comprises leaders from companies that are at the forefront of innovation in mobile technology, product development and execution — companies that are indeed advancing mobile in the areas of advertising, commerce and payments,” said Michael Boland, senior analyst and program director, Mobile Local Media, BIA/Kelsey. “One of our primary goals for this event is to move the discussion beyond the ‘mobile has arrived’ mantra to a tactical level in which we talk about how to maximize the opportunities and tackle the challenges mobile brings to local commerce.”

The MLM San Francisco program will draw from BIA/Kelsey’s forecast for mobile local media and from the firm’s Mobile Local Media and Social Local Media advisory services. The agenda will cover a range of topics highlighting the transformative stage of mobile, local and social solutions and the impact on commerce. Sessions include:

  • Monetizing Mobile: Who’s Making Money and How?
  • Mobile and Social: Where’s the Sweet Spot?
  • Wheeling and Dealing: Loyalty and Deals Mobilize
  • Mobile Shopping and Payments: Closing the Local Loop
  • Mobile Ads and Ad Networks: Where’s the Beef?
  • The Starting Line: Best Practices in Product Development
  • Print, Audio and Video: Media in Transformation
  • The VC Take on Mobile, Local and Social

A recap of BIA/Kelsey’s recent conference preview webinar, “Mobile Local Media’s Top 10 Trends,” is posted on the Local Media Watch blog.

Event sponsors include goMobi, MoFuse and Telmetrics. Association Partners include California Newspaper Publishers Association (CNPA), Local Search Association (LSA), Location Based Marketing Association (LBMA) and Wireless Communications Alliance (WCA).

Conference details, including speaker and agenda updates, sponsorship information, venue information and online registration, are available at

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at, on the company’s Local Media Watch blog, Twitter ( and Facebook (