iCIMS, a leading provider of Software-as-a-Service (SaaS) talent acquisition software solutions for growing businesses, announced today that the company was named the winner within the B2B Standard of Excellence category of the Web Marketing Association’s 2012 WebAwards, the premier industry-based website award program.
Web Marketing Association, founded in 1997, has been operating the WebAward program for 16 years, making it the longest running annual website award competition dedicated to acknowledging the top websites in 96 different industries. The association is comprised of professionals throughout the globe who work in Internet marketing, online advertising, public relations, and website design who volunteer their time to the organization. Of these professionals, a collection of three or more expert judges evaluate submissions for each category by viewing the website, reading the mission statement for the company’s website, reviewing the prospective audience, and using specific criteria on a points-based system to rank the submissions.
The iCIMS corporate website was evaluated based on the following seven criteria: design, innovation, content, technology, interactivity, copywriting, and ease of use. The corporate website was ranked on a scale from zero to ten for each individual criterion and iCIMS received an above average score in the B2B industry. iCIMS’ high overall score, along with background information submitted on the website redesign project, earned the Standard of Excellence designation. The feedback gained from the WebAward judging process has become a benchmarking tool for B2B website developers and marketing professionals in the industries covered by the award.
“Our Interactive Design & Development team, along with our advertising agency, Spitball, recently executed a major overhaul of the iCIMS corporate website and it is extremely gratifying to have their hard work recognized, and to be considered a leader among B2B industry websites,” said Susan Vitale, Chief Marketing Officer, iCIMS, Inc. “In addition to offering a more streamlined and friendly experience for visitors, we have seen a dramatic increase in the number of lead conversions the site delivers – which for us is the name of the game,” Vitale concluded.
Thousands of applications were considered for this year’s WebAward and less than 3% of the entrants were named as winners. In addition to iCIMS, this year’s winners included Disney Interactive, PR Newswire & UBM DeusM, and Paychex.
About iCIMS, Inc.:
iCIMS, a leading provider of innovative Software-as-a-Service (SaaS) talent acquisition solutions, is an Inc. 500 and Software Satisfaction honoree focused on solving corporate business issues through the implementation of easy-to-use, scalable solutions that are backed by award-winning customer service. iCIMS’ Talent Platform, the industry’s premier candidate management solution, enables organizations to manage their entire talent acquisition lifecycle from sourcing, to recruiting, to onboarding all within a single web-based application. With more than 1,200 clients worldwide, iCIMS is one of the largest and fastest-growing talent acquisition system providers with offices in North America, UK, and China. To learn more about how iCIMS can help your organization, visit http://www.icims.com or view a free online demo of the iCIMS Talent Platform.