Propaganda3 And Kid Rocket Inc. Launch “Kung Fu Robot” iPad App

Starting today, the interactive comic book Kung Fu Robot is available in the Apple iTunes App Store as a free download for the iPad. In this inaugural edition young readers are introduced to a robot’s love of kung fu, his conscientious sidekick’s fear of getting in trouble, android ninjas, a crazy rooster bent on world domination and the pursuit for the perfect peanut butter and jelly sandwich.

“Peanut Butter, Jelly & Kung Fu Sandwich” represents the first three chapters of a longer saga and is the result of a Kansas City-based collaboration between illustrator/Kid Rocket Inc. founder Jason Bays and the digital design and app publishing/development team at Propaganda3.

As an immersive children’s application for the iPad, Kung Fu Robot combines an original storyline, art, animation and a full soundtrack composed by local Kansas Citian Noel Selders (Substream Music and Sound Design, Quixotic). This interactive experience includes a soundboard that allows users to mix “nunchuck attacks” and “kung fu splats” against a breakdown of beats. Kids can also play the role of the story’s hero with the “Whack-A-Ninja” mini-game, bashing android ninjas with a broom as they pop out of kitchen drawers and cabinets.

“Regardless of the audience, our craft must be both our first and final focal point,” says Propaganda3 founder/CEO Cello Vergara. “Yet designing digital experiences for kids is really demanding. They have very refined tastes when it comes to what’s cool and high expectations for what is entertaining.”

Kung Fu Robot came from creator Jason Bays‘ desire to further fuel a passion for reading among his own children.

“While the concept has been in my head for a number of years, the story itself has always been evolving,” Bays says. “It’s the most important piece to get right. Ultimately, reading should be fun. When presented with the idea, the team at Propaganda3 instantly understood that need. That made it easy to trust them with an idea that’s deeply personal to me.”

For more information about Kung Fu Robot and to download the app, visit

About Propaganda3
For nearly 12 years, Propaganda3 has been an interactive production studio for the leaders of the advertising, marketing and design industries. With a focus on the craft behind digital and a strong pedigree in gaming and experiential design, “P3” has also embraced a new future with a turn towards mobile app development for both the iOS and Android platforms. The P3 team is a meld of skilled developers, designers and producers whose fusion offers both clients and partners premium properties that tell dynamic and effective stories. For more information, visit