Videology, the leading video technology platform powering the shift from television to the Internet for advertisers, agencies and media companies, announced today that it has completed a $60 million Series D financing round led by Catalyst Investors. Current investors New Enterprise Associates (NEA), Valhalla Partners, and Comcast Ventures also participated, along with new investor Pinnacle Ventures.
Since its founding in 2007, Videology’s platform has been adopted by leading agencies and media companies around the world. Today the company operates in 12 countries and runs advertising campaigns for approximately 900 brands globally each year, resulting in a three-year CAGR of 190%. Proceeds from the round will be used to further develop its technology to synthesize the power of TV marketing across the fast-growing Internet-enabled landscape including PC, mobile, connected TV, and other emerging technologies.
“The greatest opportunity for growth is driven by the continued convergence of television with the Internet and mobile devices. Our technology bridges the traditional and digital worlds through a unified platform, enhancing the effectiveness of both,” said Scott Ferber, Chairman and CEO of Videology. “We will also continue to build on our advanced technology platform with the addition of next-generation tools for media, mobile, and multi-channel video distributors, further connecting the ecosystem.”
The world of advertising is increasingly complex for media buyers and sellers as traditional TV and cross-device digital media collide. Videology’s technology platform, built on the company’s deep foundations and history in math and optimization, offers agencies and advertisers features and specifications that are typical to the TV market, while enabling advanced targeting, optimization, and cost savings.
“Fundamental shifts are underway as consumers are increasingly viewing video on their laptops, tablets and smartphones—and advertisers are shifting their spending to follow them,” said Ryan McNally, co-founder and Partner of Catalyst Investors, a New York-based growth equity fund focused on technology enabled services. “We were attracted to Videology because its technology powers this shift and because we thought that we could add value as the company further accelerates its growth.”
“We are amazed with the team at Videology’s ability to execute and deliver great results for advertisers and their agencies by bridging traditional and digital media,” said David Horowitz, Partner at Comcast Ventures, which reinvested in Videology with this round. “We are confident that with additional capital and resources, Videology will continue to lead the industry in providing addressable advertising solutions for brand-centric advertisers.”
“Their proven management team, consistent growth trajectory, innovative product roadmap and insight into the future direction of the market continue to make Videology stand out in the ad technology arena,” said Art Marks, Managing General Partner, Valhalla Partners. “We can see Videology becoming the underlying technology that drives and supports a new world order in media planning and inventory management, much the way Salesforce has transformed the way companies think about customer relationship management.”
Videology (videologygroup.com) is an enterprise technology company for advertising and media companies. Its video platform allows brands, agencies and media companies to plan, serve, manage, and monitor video ad campaigns using features and specifications typical to TV, while taking advantage of the advanced targeting, optimization, and efficiencies of digital media. Videology’s technology transforms the TV and digital experience so that a different ad—the right ad—will be shown to the desired consumer.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and sales teams across North America.