Wayin, a social engagement platform, announced today a partnership with the St. Louis Rams to power a new, real-time social media experience. With the Rams, Wayin has designed a three-part dynamic hub to enable members of the team, fans, and media to interact by finding and sharing social content.
This three-part Wayin hub experience will provide the Rams and fans alike with a unique way to see the latest team updates, player statistics, fan pictures, and news. Tweets using popular team hashtags will provide up-to-date details on the 2013-2014 NFL season. The St. Louis Rams Hub, which can be found at http://www.stlouisrams.com/social/, places the wide array of content into one organized online destination.
The Hub includes several unique functionalities, including multiple polls that allow viewers to Tweet responses to questions posed by the team. The poll is not only a great tool for promoting fan engagement, but also serves as a way to gauge fan sentiment.
The St. Louis Rams are the latest in a series of other NFL organizations – including the Denver Broncos and Atlanta Falcons – to create their own customized WayinHub. The ongoing increase in hubs is a testament to the growing importance of social media in sports. Fans are increasingly relying on social networks like Twitter and Instagram for real-time updates. The WayinHub provides a customizable, easy to update platform for stats, highlights and key team information. Teams will also be able to directly and easily engage with their players and fans throughout the season.
“Social media, especially on mobile devices, is becoming mainstream in sports – whether you’re in front of the TV, on the field or in the stands,” Said Wayin CEO Elaine Wood. “It makes sense that teams like the Rams are looking for ways to innovate how they engage socially. WayinHub allows them to do just that quickly and easily while having the customizable, flexible control to grow with their fans and team.”
Wayin is an established leader in the emerging social engagement market. Notable campaigns include Wayin’s collaboration with Chevrolet to amplify SXSW social efforts, the recent Turtle Wax “Wax On, Shirt Off” contest and the NHL San Jose Sharks’ Stanley Cup playoff hub. With the St. Louis Rams hub as an addition, Wayin proves to be at the forefront of providing brands with the best-leveraged social media channels and content.
Wayin, based in Denver, is a leading mobile and web engagement platform that enables conversations. Wayin is a social hub platform that connects brands with their audience, helping them to better leverage their social media presence. Wayin aggregates and visualizes social content to give companies the ability to curate and customize public-facing social experiences on any site or device. Brands are able to provide a dynamic and flexible experience for consumers that can be molded in the moment to take advantage of real-time events. Earlier this year, Gartner recognized Wayin as a “Cool Vendor in Data-Driven Marketing.” Its clients include the nation’s largest corporations, sports teams and agencies.