e-Commerce Essentials, an internet marketing agency specializing in success for small and medium-sized businesses, has announced the publication of their free, downloadable e-Book, 100+ Essential Tips for e-Commerce Success (“100+ Essential Tips”).
This informative “must have” for small and medium-sized business was authored by e-Commerce Essentials founder/owner Steve Loates. Mr. Loates has 28 years of experience in running multi-location retail businesses and built his first e-commerce business in 2004. When this online business was sold in 2012 it had achieved a #1 ranking in its vertical space in Canada.
100+ Essential Tips is written and designed with a focus on helping business owners create and operate an effective online store and shopping cart. Mr. Loates uses his experience and online expertise to delve deeply into each and every aspect of maintaining a profitable web-centric retail operation. The book moves the reader through a step-by-step process that begins with the basics and continues to explore success factors such as; effective design, marketing for sales, details to pay attention to, important first decisions, and how to run an effective search engine optimization (SEO) campaign.
100+ Essential Tips is written with the lay-person in mind, an ‘e-Commerce 101’ approach, and features a glossary of terms and phrases from the online world that business owners can familiarize themselves with. In addition, there are links to downloadable software, e-Commerce website templates, hosting solutions, and a range of other valuable resources and tips to further educate and assist those looking to augment their operations via the web with the ultimate goal of increased sales/revenue.
100+ Essential Tips is available to download for free at e-Commerce Essential’s website, http://www.ecommerceessentials.ca. Questions and other inquiries regarding the book and its content can be sent to the company directly. Mr. Loates and his friendly staff are always available to answer any questions
About e-Commerce Essentials
e-Commerce Essentials helps business owners build an online presence with a team of people who have the experience and understand the retail space online and offline. It is this passion that led Steve to write 100+ Essential Tips.
Steve Loates is known by many in the online retail space for his past and current accomplishments. Looking back, as the internet was gaining traction, Steve designed and built a retail online store to compliment his “bricks and mortar” business and another site to promote the physical store itself and increase foot traffic. Steve has not looked back since. Before selling his online business he had built it to #1 in its vertical in Canada.
Steve Loates and his team continue to pass their experience down to business owners who wish to achieve online success.