FICO (NYSE: FICO), a leading predictive analytics and decision management software company, announced today the release of the mobile game FICO™ Missao: Positivo in Brazil. The game makes learning about personal finance fun — consumers test their financial knowledge and earn status and coins. The game is available on the Android and iOS mobile operating systems, and can be downloaded for free from Google Play and the Apple App Store.
FICO™ Missao: Positivo brings entertaining financial education to Brazil’s 30 million smartphone users, especially young adults and the new and growing middle class. The game is designed to help players understand their financial obligations and how their payment behavior affects their credit options.
In a country where 45 percent of consumers are unbanked, and where 25 percent of the middle class and 75 percent of segments D & E have credit restrictions, there is a strong need to help consumers understand how to manage their finances and build their credit responsibly. FICO™ Missao: Positivo gives players tips on how to practice good credit behavior.
“With 35 million people joining Brazil’s middle class in the last ten years, it is no surprise that many consumers have questions about financial services,” said Robert Duque-Ribeiro, vice president and general manager of Latin America and the Caribbean for FICO. “FICO has 57 years of experience analyzing how consumer behavior impacts their credit risk, which in turn impacts the terms of their loans, credit cards and mortgages. With FICO™ Missao : Positivo, we found an innovative approach to share these insights with the Brazilian consumer in a fun and educational way.”
FICO (NYSE: FICO) is a leading analytics software company, helping businesses in 80+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. The company’s groundbreaking use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries. FICO provides analytics software and tools used across multiple industries to manage risk, fight fraud, build more profitable customer relationships, optimize operations and meet strict government regulations. Many of our products reach industry-wide adoption — such as the FICO™ Score, the standard measure of consumer credit risk in the United States. FICO solutions leverage open-source standards and cloud computing to maximize flexibility, speed deployment and reduce costs. The company also helps millions of people manage their personal credit health. FICO: Make every decision count™. Learn more at www.fico.com.
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