The latest comScore numbers have been released and SourceKnowledge has seen it’s ranking increase yet again in comScore’s Media Metrix Ad Focus Report. Almost 250 million uniques, or 97% of the Internet audience in North America, now make up the SourceKnowledge Marketplace. That nearly doubles the reach reported by comScore in February. This positions the Marketplace firmly in the top 20 – a spot SourceKnowledge has held since the beginning of the year.
“Numbers like this are only meaningful if you can quickly sift through your entire inventory and pick out the best impressions for your customers. It’s a complex ecosystem and there is competition between bidders, but SourceKnowledge does just that with its Smart Bidder technology”, says Patrick Hopf, President and co-founder of SourceKnowledge.
“Our bidder is quite unique and capable of recognizing patterns and bidding fluctuations, which allows us to observe and seize micro-opportunities”, says SourceKnowledge CTO, Stuart MacDougall. “What this all means for advertisers is the best inventory at a lower price.”
This news comes at an exciting time for SourceKnowledge as it has been building a self-serve interface for advertisers to buy this inventory and plan to open access in Q3 of 2014. The new interface will be capable of serving video ads across devices including smart phones, tablets, connected TV and of course desktop. Visit www.sourceknowledge.com/marketplace to request early access.