The Growth Strategy Company Rebrands as GrowthCloud

The Growth Strategy Company, the leader in cloud-based revenue planning and execution software, announced it has corporately adopted the name of its flagship product GrowthCloud. The rebranding affirms the company’s strategy to become a leader in the emerging revenue performance management (RPM) sector of the enterprise software-as-a-service (SaaS) market.

The rebranding comes in conjunction with the growing momentum of GrowthCloud in the marketplace. Working across marketing, product, strategy and market development, the GrowthCloud platform, available through an annual subscription, helps companies accelerate revenue and sustain growth. Positioned upstream in the revenue cycle from customer relationship management (CRM) and marketing automation, GrowthCloud converts the pursuit of revenue and growth from tactical and ad hoc to strategic and systematic.

“Rebranding will connect the company’s identity directly to the growing reputation of our flagship product GrowthCloud,” said Keary Crawford, co-founder of GrowthCloud. “The future is uncertain. The GrowthCloud brand stands for taking action today to unlock the opportunities of the future with clarity, consistency and confidence. Delivering on that promise is extremely important to us corporately, and adopting the GrowthCloud name helps us clearly project those qualities to our customers, partners and the marketplace.”

The rebranding effort includes the introduction of a refreshed brand mark that includes the company’s new “Uptick-G” brand element and symbolizes “upward progress and clarity” delivered in the cloud. The companies award-winning research, content, product information and all other corporate information are now available on the new corporate website at

About GrowthCloud
Welcome to the Next Generation of Revenue Performance. GrowthCloud® is a first-of-a-kind revenue planning and execution platform, purpose-built to help companies accelerate revenue and sustain growth. As cloud-based software-as-a-service (SaaS), GrowthCloud provides a visual system of record to deliver everything needed for revenue and growth in one place. Across a wide range of industries, Growth Champions in marketing, product, strategy and the C-Suite rely on GrowthCloud to find, shape and capture the revenue and growth opportunities of the future with confidence. For more information, email us at, and visit to subscribe to GrowthSpace®, our virtual coffee shop dedicated to the pursuit of revenue and growth.