The 2014 edition of Magazines Canada’s Digital Magazine Media Fact Book is now available to download in both French and English.
Canadian magazine media continue to extend their brands, adapt and find success in an interactive digital environment. With the most current research on industry trends and benchmarks, including studies on digital editions, e-readers, mobile, social media and video, the Digital Magazine Media Fact Book is essential reading for digital marketers, media planners, magazine sales teams, and those trying to develop strategies and programs that capitalize on the digital shift.
The 2014 Fact Book shows how digital magazine content has become even more accessible, available and timely, as well as globally inclusive. From email to display ads, audience engagement to retail, the Fact Book confirms that magazines have an impact wherever, whenever and however readers are consuming content.
Some highlights from this year’s Fact Book include:
- 81% of mobile device owners have read a magazine in the past three months.
- When magazines are available on both tablets and smartphones, the numbers of reading sessions per month and number of pages read per session both increase.
- Millennials spend nearly equal amounts on digital (35 hours) and traditional media (32 hours) per week.
- 62% of readers agree that digital magazine ads are valuable sources of new information and read publications as much for the ads as for the articles.
- Ads in digital vs. print magazines have virtually the same rate of reader recall — 53% ad recall versus 51%.
View or download the Digital Magazine Media Fact Book on our website today. The 2014 Consumer Magazine Fact Book is also available for download.