Nativo Names Carlos Sapene as VP of Product Development

Nativo, the leading native advertising automation platform for publishers and marketers, today announced former NBCU digital executive Carlos Sapene as the company’s Vice President of Product Development.

Nativo’s platform offering combines a dynamic content management system with advanced content ad serving capabilities, allowing publishers to create, manage, measure and monetize truly native campaign executions without compromising the user experience.

Sapene joins CEO Justin Choi in enhancing Nativo’s digital ad platform for publishers and brands as business needs across the supply chain evolve. More than 500 publisher, private network, agency and programmatic partners including Hearst, Entrepreneur, Publicis, Mindshare and others trust Nativo as the dedicated technology platform powering their native advertising initiatives. Sapene will lead Nativo’s product team to analyze product needs, conduct research, manage the product roadmap, work with engineering to prioritize and schedule releases, and evaluate and manage technical integrations with third parties.

Carlos Sapene has dedicated his career to digital innovation and product development, striking a delicate balance between user experience, business strategy and monetization. During his tenure at NBCU, Sapene developed and launched multiple consumer products and digital advertising solutions, integrating brand marketers into premium digital platforms, video and editorial environments. From E! Online to Style Network to Bravo, Sapene developed groundbreaking interactive consumer experiences around live events, premium video, second screen, social engagement and custom brand integrations. As VP of Digital and New Media, Sapene used his background in technology and product to develop world class publisher solutions that drove marketplace innovation, and established new standards for publishers to integrate brand partners into premium content.

“Carlos brings a unique depth of experience as both a programmer and a publisher product manager,” said Nativo CEO Justin Choi. “That background makes him a perfect fit for Nativo, which has always been committed to anticipating our clients’ future business requirements and innovating technology ahead of the curve to best serve their needs as native grows and evolves.”

“I believe in Nativo’s vision because it matches exactly what publishers and brands have been asking for and what they will need in the future,” said Sapene. “Joining Nativo enables me to leverage my deep experience helping solve digital challenges for publishers and marketers and apply that expertise to this exciting, fast-growing category. I’m excited to be a part of a team that is committed to constantly creating marketplace innovations that drive the industry forward.”

This story first appeared in MediaPost.

About Nativo
Nativo is the leading advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. For brands, Nativo is the ultimate content marketing platform that delivers native content with unparalleled reach, engagement, and intelligence. For publishers, Nativo provides a complete native ad solution that makes it easier to sell, deploy, and optimize native ads across sites and across screens.

More than 150 brands and 350 publishers leverage Nativo’s platform to power their next-generation digital advertising. Learn more at