Rumble Adds Former WSJ Executives to Expand Advisory Board

Rumble, which operates the first end-to-end Mobile Management System, today appointed two publishing veterans to their Advisory Board. Gordon Crovitz and Jim Friedlich have joined Rumble to help accelerate their dynamic growth.

With mobile usage increasing by 76% in 2014, publishers need the ability to effectively manage their apps and mobile sites across multiple devices. Rumble offers a smart Mobile Management System (MMS) that enables publishers to not only launch their mobile websites and apps, but to then optimize, modify and monetize them from the ultimate dashboard.

“From apps to mobile web, Rumble provides the technology and expertise needed to help publishers successfully operate and monetize their mobile business,” said Gordon Crovitz. “I am excited to help Rumble as it enables publishers to make the most of the new opportunities at a time when mobile has become the leading way people access news and other content.”

Publishers can quickly implement the Rumble management system to start generating income from multiple revenue streams while easily integrating with their legacy infrastructure.

“While we see publishers work to truly understand the complexity of mobile, I feel that Rumble offers the most powerful solution in the market,” said Jim Friedlich. “They have a proven track record of designing and developing successful mobile solutions that make them uniquely qualified to tackle the complex world of mobile.”

“As Rumble continues to grow, we believe that media pioneers, Gordon and Jim, are uniquely qualified to help us cultivate our business,” said Uyen Tieu, Co-Founder of Rumble. “Their expertise in emerging technology and publishing makes them great assets for Rumble. We are thrilled to have them join our distinguished board of industry experts.”

Gordon and Jim add to the strong list of key advisors that include Tom Glocer, Ben Feder and Eddy Shalev.

About L. Gordon Crovitz
As the former Publisher of The Wall Street Journal, Executive Vice President of Dow Jones and President of its Consumer Media Group, Crovitz has been active in digital media since the early 1990s. Crovitz led the growth of The Wall Street Journal Online to one million paying subscribers, making the largest paid news site on the Web. While at Dow Jones, he launched the Factiva business-search service and led the acquisition of the MarketWatch Web site, VentureOne database, Private Equity Analyst newsletter and online news services VentureWire (Silicon Valley), e-Financial News (London) and VWD (Frankfurt).

In 2009, Crovitz co-founded the Press+ software company that enables news publishers around the world to generate digital subscription revenues for their content on web sites and through tablets, e-readers and mobile devices. Press+ was acquired by RR Donnelley in 2011. Crovitz is a member of the board of directors of Dun & Bradstreet, Houghton Mifflin Harcourt, Marin Software, Business Insider and Blurb. In addition, he is on the board of advisors of several early-stage technology companies, including Skift, Watchup and Wiser.

About Jim Friedlich
Jim Friedlich is CEO of Empirical Media, an advisory and consulting firm focused on digital growth for major media companies. Friedlich is a highly experienced media operating and investment executive with a background in private equity, venture capital, and both traditional and digital media.

From 1990 to 2000, Friedlich managed the global advertising sales, consumer marketing and business development of a large and diverse group of Wall Street Journal and Dow Jones & Company newspapers, magazines, web sites, cable TV channels and conferences. He served on the Board of Directors of CNBC, as well as media holdings of Nikkei, Handlesblatt and the Financial Times.

In 2001, Friedlich became one of four founding partners of ZelnickMedia, a New York-based investment firm focused on hands-on operations and value creation across media. Friedlich served as Chairman of Naylor LLC, the leading business-to-business media services provider for trade associations throughout North America. Friedlich is a member of the board of directors of Dice Holdings. He is on the board of advisors of several early-stage media and technology companies, including Skift, Watchup, Local Vox, Integral Ad Science, and Wiser.

About Rumble
Rumble offers the first end-to-end Mobile Management System for publishers. With Rumble, clients can build, manage and monitor their mobile apps from the ultimate dashboard with real-time app modifications and advanced targeting capabilities. Rumble enables leading publishers like Fox Sports to effectively manage their mobile business and monetize their audiences across devices. To learn more, visit