Sole Society and Sociomantic Team Up to Grow Retailer’s Revenues With Programmatic Display

Sociomantic Labs, the leader in programmatic display advertising solutions for the world’s top advertisers, today released the results of a new case study with e-retailer Sole Society. Over a four-month test period, Sole Society increased sales and conversions and decreased its cost-per-order with Sociomantic’s programmatic display solutions.

“Sociomantic’s advanced segmentation strategies enabled us to use our own customer data to better tailor our display investments and to personalize our communications with our customers and prospects,” said Enji Law, senior digital marketing manager at Sole Society. “By tailoring our investments to the potential value of each segment and treating each customer as an individual, we saw a dramatic increase in the overall efficiency of our programmatic display spend while continuing to scale. By going after the right customers, we were able to increase engagement which has helped us drive conversions and loyalty over time.”

Sociomantic has been helping retailers drive revenue since its founding in 2009, and today serves marketers in over 70 markets worldwide. Sociomantic’s technology allows retailers to use their valuable first-party data assets to inform their display strategy, with each ad dynamically created for each impression won. Sociomantic’s proprietary bidder, which analyzes real-time user profiles against streams of shop, performance and yield data, calculates the best price for every impression while optimizing campaigns to cost-per-action goals.

“It takes more than superior technology to succeed,” said JB Brokaw, Sociomantic’s president, North America. “Having the right team in place to customize strategies, evaluate results and continuously optimize performance is critical to helping retailers put customers at the center of their digital strategies and drive long-term loyalty.”

The two companies began working together in 2013 and have since expanded Sole Society’s programmatic campaign portfolio.

“Over the last 15 months of cooperation, Sociomantic has continuously helped us to drive sales while creating a positive experience for our customers,” said Law. “The level of service delivered by the Sociomantic team and the performance delivered by its solutions make Sociomantic a valued partner.”

Download the full case study here.

About Sociomantic Labs
Sociomantic Labs, a dunnhumby company, provides programmatic display advertising solutions for online, mobile and social. The company’s proprietary Streaming CRM™ technology allows the world’s leading advertisers to harness the value of their CRM and other first-party data assets to deliver individually personalized, dynamic ads for the full funnel. This results in broader reach, more new customers and increased loyalty of existing customers. Sociomantic has been profitable since its founding in Berlin in 2009 and has grown organically to more than 250 employees serving over 70 countries across six continents today.