Visual product search platform Slyce (TSX VENTURE:SLC) today announced an agreement with Offerpop, the leading consumer engagement marketing SaaS platform. Through this partnership, Slyce will provide automated visual recognition across branded social shopping campaigns.
Using the Offerpop platform, brands can deploy shoppable engagement experiences that encourage customers to share their own product photos through Instagram, Twitter, Facebook and more. Offerpop then aggregates this user-generated content and showcases it in dynamic, visual galleries that can be featured across all of the brand’s digital properties.
The Slyce visual search technology brings new and sophisticated automation to the Offerpop Content & Commerce solution, automatically matching products within authentic user images to those in the brand’s product line, rendering the user-generated content instantly shoppable.
New York & London-based Offerpop has raised over $25MM in funding, and saw its business more than double in 2014. Marketers ran 200,000+ engagement programs on the platform, collecting more than 26 million pieces of user-generated content. Offerpop is a strategic partner to global brands like L’Oreal and PepsiCo.
Slyce CEO Mark Elfenbein said of the agreement “There’s no question, the ability to make user generated content shoppable is incredibly powerful for retailers. The work and cost incurred in staging products for marketing photography is substantial. If customers can be incentivised to become advocates of a brand, submitting their own images of products within great environments – and if those products can then be purchased seamlessly by others – that is a major disruption.”
Offerpop CTO Prakash Mishra said “Working with Slyce on this initiative has been an absolute pleasure. Their groundbreaking automation solution coupled with our powerful UGC platform will help brands organically convert users into consumers, with minimal intervention on the marketer’s part. We couldn’t be more excited!”
Slyce has developed its own proprietary platform specifically for this application which enables all-but real-time tagging of purchasable items in socially shared images. Up to now, the tagging process has been undertaken manually, often requiring a 24 hour turnaround period.
The Corporation is a visual search technology company based in Toronto, Ontario and is engaged in the business of providing advanced visual search software that allows consumers to purchase products at the moment they discover them – in the real-world and online.
Slyce has developed an advanced visual search platform that integrates with retail brands and digital content providers to give their customers the ability to instantly discover and purchase products that inspire them by simply snapping photographs with their smartphones or ‘clicking’ images on either their smartphones (mobiles) or desktop web browsers.
Slyce’s strategy is to position itself as a pivotal player in the emerging visual web. Slyce will provide its technology to retailers, brands, app developers and digital publishers, enabling their apps to recognize products for instant purchase. Slyce will provide its technology in exchange for integration, licensing and per search fees, percentage sales splits and big data provision and analysis. Slyce is currently working with a growing list of fortune 1000 brands and companies as well as multiple innovative developers.
For image download and further company information please click for the Slyce Media Kit.
Offerpop is a consumer engagement marketing software-as-a-service platform transforming how global brands connect, engage and convert today’s mobile and social consumers. Leading enterprises and agencies use Offerpop’s integrated platform to power campaigns, user-generated content and commerce, and provide marketers with rich consumer data for smarter marketing decisions. The company is headquartered in New York, with offices in London and San Francisco.