Today’s changing TV and multi-screen landscape means both hardware and software providers must innovate together to advance the way in which consumers receive and digest content. Innovid, a global leader in cross-channel advanced video, today announces that Cisco® Investments has become a new investor in the company in order to help realize that vision. Additionally, all original investors, including Genesis Partners, Sequoia Capital, and T-Venture, participated in the raise of $10 million.
With advertising still bringing a major revenue stream to cable TV service providers, Cisco and Innovid teamed up at CES 2015 to demonstrate interactive advertising to subscribers across any device — while providing a core platform that manages video for advertisers across multiple screens. This capability will help improve ad effectiveness by giving viewers more ways to interact with brands, explore products, and request information, as well as improve ad traction by holding the viewer’s attention and reducing channel changes during ads.
Innovid will use the infusion of capital to further its innovation and product offering for brands and media agencies, while continuing to grow its interactive and personalized video capabilities across multiple devices. These capabilities will help combat media fragmentation and empower advertisers to consolidate data from several sources. Innovid’s solutions transcend these screens and bridge behavioral gaps as never before.
“This investment is another validation of our continued leadership and innovation in a rapidly evolving market,” said Zvika Netter, CEO and Co-founder of Innovid. “Targeting audiences with digital video across devices, in a way that’s smart and effective, is crucial to helping advertising connect relevant content with relevant audiences. Brands and marketers are waking up to realize that those possibilities now exist, and these are the conversations that drive and inspire us as a company.”
This new funding brings the total raised by Innovid to $37.6 million. To learn more about Innovid, please visit www.innovid.com.
Innovid is the global leader in advanced video advertising, empowering advertisers to deliver interactive and personalized video experiences across multiple devices. Bridging the technological gap between TV and digital, Innovid simplifies the shifting video landscape for visionary agencies, brands and marketers. Additionally, Innovid’s end-to-end video ad platform gives agencies and brands the transparency and ability to create, deliver and measure video campaigns, regardless of the media source to drive optimized, ROI-driven results. For more information, please visit www.innovid.com.