55% of U.S. Broadband Households Subscribe to a Subscription OTT Video Service

Recent research from Parks Associates finds that 55% of U.S. broadband households subscribe to an OTT (over-the-top) video service, up from 44% in 2013. Subscriptions are highest among households with a younger head-of-household, with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.

“Consumers in key demographics have adopted OTT services in large numbers, and now both content companies and service providers need to develop the technologies and solutions to deliver high-quality video experiences to these subscribers,” said Glenn Hower, Research Analyst at Parks Associates. “Parks Associates research analyzes the consumer demand for OTT, 4K, new video content, and cloud DVR solutions along with the challenges and opportunities in deploying these solutions.”

Glenn Hower, Research Analyst at Parks Associates, will moderate the Digital Hollywood Spring session “Over the Top TV – Content and the Consumer Experience – New Technologies as Gateway to the New Hollywood” on Tuesday, April 28, 9:00-10:15 A.M., at The Ritz Carlton Hotel in Marina del Rey, CA. Panelists:

  • Mitch Singer, President, DECE/Ultraviolet, former Chief Digital Strategy Officer, Sony Pictures Entertainment
  • Evan Greenberg, Manager of Audience Development, TAPP
  • Michael Goodman, Director, Digital Media Strategies
  • Ian Greenblatt, Vice President, Strategy & Business Development, ARRIS
  • Charles “Chuck” Napier, Managing Director, inCode Consulting
  • Matt McMahon, VP of Business Development, Seriously Digital Entertainment

John Barrett, Director of Consumer Analytics at Parks Associates, is speaking in the webinar “Making Multiscreen Content More Personal” on Tuesday, April 28, 12:00 P.M. CT. The webcast, hosted by FierceOnlineVideo and sponsored by Ooyala, features discussion and analysis on video content, content discovery platforms, and the role of data analytics in personalizing the content viewing experience. Other participants include Simon Jones, VP Marketing at Conviva, and Sarah Kiefer, Head of EMEA Marketing at Ooyala.

Brett Sappington, Director of Research at Parks Associates, will speak during the Connected Innovation Session “An Update on Where UHD Now Lies” on Wednesday, April 29, 3:30 P.M. at TV Connect at ExCel London in London, UK. The session focuses on the importance of 4K, steps to mass viewer engagement, and the key developments.

Sappington will also speak during the session “Assessing the Evolution of Digital Ad Insertion” on Thursday, April 30, 12:40 P.M. The session will include discussion and analysis on the role of the second screen, the impact of Google Chromecast, and how broadcasters are preparing for digital ad insertion.

To schedule an interview with an analyst, or to request specific research, contact Holly Sprague at hsprague@gmail.com.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer. http://www.parksassociates.com