White Ops Executives to Address Ad Fraud

White Ops, the leader in online fraud detection for digital advertising, today announced that CEO and co-founder Michael Tiffany will be presenting “Eradicating Bot Fraud: The Path to Zero Tolerance” and CTO and co-founder Tamer Hassan will be participating on the “Digital Shenanigans” panel at the Advertising Week (AWXII) track, “All Things Trust.”

For the twelfth consecutive year, Advertising Week will assemble top digital experts, helping engage brands, agencies, technologies and media in critical conversations designed to influence one another and to drive the ad industry forward.

Panel Topic: Digital Shenanigans
This panel will discuss key problems in the ad tech industry, particularly digital ad fraud, kickbacks, opaque billing practices, false attribution, etc. The promise of digital becoming a completely measurable, ROI-friendly world has not exactly been the panacea we were all promised but how does everyone collaborate to eradicate corruption and achieve greater trust across the board?

  • Panelists: Co-founder and CTO Tamer Hassan, White Ops; Chief Tomorroist Jon Bond, Tomorro LLC; CEO Andrew Altersohn, Adfin; President, CEO, & Founder Bill Koenigsberg, Horizon Media and President/CEO Greg Stuart, Mobile Marketing Association

Eradicating Bot Fraud: The Path to Zero Tolerance
Co-founder and CEO Michael Tiffany, White Ops, and Managing Director, North America, Tim Castree, Videology, will share their latest findings on bot fraud in digital media and lead a discussion on best practices to reduce and eliminate bot fraud.

White Ops offers the world’s first systematic, massively scalable, continuous anti-fraud solution for accurately isolating and eliminating bot-infected traffic. By applying the frictionless and invisible techniques of Side Channel Analysis across thousands of real-time user session variables, White Ops differentiates between a human and machine-driven request, across the full spectrum of impression and click fraud techniques — regardless of the sophistication of the bot programmer and their attempts to adapt and evade. This agile and deterministic approach is vastly more advanced and effective than methods generally employed by legacy fraud detection services, which rely largely on historical data and statistical and predictive analysis to estimate bot activity.

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About White Ops
White Ops is the leading provider of advanced cyber security detection and prevention services, protecting the digital advertising ecosystem and enterprise businesses against bot and malware fraud. White Ops innovative services help organizations improve their bottom lines and ensure the success of their campaigns, business goals, and the security of their systems and data. Unlike traditional approaches that employ statistical analysis, simple blacklisting or static signatures, White Ops effectively combats criminal activity by actually differentiating between robotic and human interaction within online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems and more, allowing organizations to remove and prevent fraudulent traffic and activity. By working with customers to cut off sources of bad Internet traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cyber criminals — an economic strategy that will eventually eradicate this type of fraud. White Ops was recently appointed to the board of W3C.