Information Today, Inc. Launches New Enterprise 2.0 Supplement for Information Advisor Readers

Information Today, Inc., the leading provider of publications, conferences, and other information services to the information professional community, today announced the launch of a new quarterly newsletter for the readers of its Information Advisor newsletter. The 4-page supplement, titled Enterprise 2.0 : Managing Knowledge in Your Organization , replaces The Information Advisor ‘s earlier supplement, Knowledge Management, which was launched in 1996.

According to Robert Berkman, editor of The Information Advisor , the monthly journal for business information professionals that he founded in 1987. “The fundamental mission of this new publication has not really changed—it remains to help our subscribers find and share knowledge inside the enterprise. But,” he added, “our focus now is how to accomplish these tasks through collaborative 2.0 tools.” Dick Kaser, VP of content for Information Today, said, “As collaboration and social tools, known as Web 2.0 in the consumer space, have either seeped quietly into or been formally introduced into businesses, the phenomenon has come to be called Enterprise 2.0. It’s something we are talking about at all of our conferences.”

Berkman said that the other key goal of the new supplement is to assist information professionals in playing a pivotal role in their organization’s Enterprise 2.0 initiatives. “There is a great opportunity here,” Berkman said, “for librarians and information professionals of all types to expand their role and be a strategic part of their organizations’ Enterprise 2.0 plans.”

The March 2009 issue, the premiere edition of Enterprise 2.0 supplement, features an in-depth interview with former Forrester senior analyst of knowledge management Gil Yehuda. Yehuda shares his insights on matters including the difference between Web 2.0 and Enterprise 2.0; the need for Enterprise 2.0 vendors; how to differentiate the Enterprise 2.0 vendor space; methods for introducing 2.0 tools into the organization; and the role of information professionals in Enterprise 2.0.