MacroPoint’s latest patent draws 10-4 as licensee and partner

MacroPoint, creator of patented freight tracking software, today announced that 10-4 Systems, a Boulder-based technology company that provides end-to-end shipment visibility across the entire supply chain for fortune 500 companies, is licensing MacroPoint’s technology.

“We are partnering with MacroPoint because of the vast number of freight carriers already connected to its network,” said Travis Rhyan, president & CEO of 10-4. “Our shipper customers now receive instant visibility to all of their carriers and can visualize the data inside of our dashboard and analytics platform.”

Combining 10-4’s supply chain visibility technology and MacroPoint’s patented freight tracking software, will give a best-in-class customer experience for both shippers and carriers. In addition, 10-4 is able to provide automated alerts for shipments running early, on-time, in jeopardy or late. To ensure accurate data, this information is continuously recalculated to give customers real-time ETAs and the ability to share this information internally.

MacroPoint’s CEO, Bennett Adelson, said, “We have received a lot of licensing interest since our latest patent issued. Most companies respect intellectual property rights, and many partners and competitors have been reaching out to us with ideas of how to work together and leverage our invention in new and interesting ways. We welcome 10-4 as a licensee and partner in doing that. The visualization tools they have developed are state of the art and top notch. This deal ensures that end users are now properly licensed and able to continue incorporating our technology into their standard operating procedures for the long term.”

MacroPoint is the exclusive owner of United States patent 9,429,659 for monitoring location of freight using mobile devices such as ELDs and cell phones that it sells to 3rd parties in the supply chain such as freight brokers and shippers. The Company was issued the patent by the United States Patent and Trademark Office on August 30, 2016 after expressly rejecting a protest by a competitor that raised numerous possible grounds against allowance of the patent.

Through integration with in-cab telematics devices, trailer and container tracking systems, driver cell phones and Transportation Management Systems, MacroPoint provides complete visibility to 3PLs, brokers, shippers and carriers. The proprietary predictive analytics software allows third parties to view all loads hauled by a variety of carriers and concentrate only on the loads at potential for missing delivery windows.

About 10-4 Systems

10-4, headquartered in Boulder, Colorado, offers supply chain software that streamlines communication and eliminates non-automated processes and labor-intensive procedures, providing a single view to manage shipments with real-time updates across an entire supply chain.

About MacroPoint

Headquartered in Cleveland, Ohio, MacroPoint designs freight monitoring and tracking solutions for shippers, brokers and 3PLs. Founded in 2011, MacroPoint’s patented, automated load monitoring and tracking software provides load location visibility to third parties. The ‘pay per use’ solution works on any cell phone, not just smart phones, and with existing in-cab ELD/GPS tracking devices to provide real-time location monitoring and tracking, delivery monitoring, and event notifications to third parties. Integrated with a wide range of TMS systems, MacroPoint automates the entire process, eliminating the need for drivers to check in with dispatchers, and for shippers and brokers to check in with carriers. To date, over 800,000 driver cell phones have been setup by thousands of brokers, shippers and trucking companies using MacroPoint to track their freight, and millions of trucks are MacroPoint enabled via their in-cab ELD devices. To learn more about MacroPoint’s industry leading solution for third party shipment tracking, call 866-960-0328 or visit