CPXi announced that it will acquire several entertainment sites from SpinMedia. In an effort to expand audience engagement and content offerings, the deal fuels the deployment of a new solution set focused on expanding CPXi’s digital customization for brands, publishers and influencers. The acquisition, on the heels of the successful creation of several owned and operated properties including PressRoomVIP.com and WarpedSpeed.com, adds sites like Celebuzz, The Frisky and The Superficial to the company’s portfolio of properties.
“It is important to keep our eye toward the future of content curation and creation,” says David Zapletal, EVP of Media Buying and Optimization at CPXi. “Expanding our operational efficiencies to a larger audience through the use of our proprietary Newsdesk platform, we will deliver more targeted content at a greater pace allowing for faster consumption yielding more monetization opportunities for influencers and brands.”
“SpinMedia sites provide a great opportunity for us to leverage our existing site footprint and expand into the entertainment publishing space, connecting more deeply with brands by allowing them opportunities to uniquely target customers,” added Mike Seiman, CEO, CPXi.
CPXi is a digital media solutions company aimed at driving efficiencies and effectiveness in the tech-enabled marketing space. With 15 years of experience marrying technology and managed solutions, CPXi offerings include media executions, programmatic integrations and cutting edge content and engagement strategies.