Bally Technologies Wins International Gaming Award for Outstanding Customer Service and Support

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, announced that it has won the prestigious 2009 International Gaming Award for best customer service and support.

John Connelly, Bally Technologies’ Vice President of International and Gaming Operations, accepted the award on behalf of the Company at a gala ceremony Jan. 26 at the Millennium Gloucester Hotel in London. The International Gaming Awards were held in conjunction with the annual International Gaming Expo (formerly known as ICE) taking place in London this week.

Bally was recognized by a 23-judge panel representing leading gaming-industry professionals, gaming journalists, and gaming-industry analysts from around the world for providing the industry’s most effective and responsive customer service.

According to Empire Events, producers of the International Gaming Awards, the customer service/support award category “…is in recognition of either the manufacturer or operator that can prove their customer support or service is indeed the most effective and responsive in the sector. The judges will decide on factors such as training given, response times in support and customer assistance in service. The winner will have shown that their company is indeed a leader in customer recognition, and values their service and support to them as a company core value.”

“This prestigious international award was made possible by Bally’s total customer-centric focus throughout our organization,” Connelly said. “I am honored to accept this award on behalf of our dedicated Bally team members around the world who unfailingly put our valued gaming customers first in all that they do.”

Other finalists who competed in the International Gaming customer service/support award category were TCS John Huxley, WagerLogic, Ltd., and WMS Gaming.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery, and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit .