Fluid, Inc. Clients at the Top – Two Named to ‘Internet Retailer Hot 100 Retail Sites’ List

Fluid, Inc., developers of innovative online retail solutions that drive customer conversion and brand loyalty, today announced that two of the company’s clients, Diapers.com and The North Face, have been named to this year’s Internet Retailer Hot 100 Retail Sites. According to Internet Retailer’s announcement, “The online retailers highlighted in this year’s Hot 100 offer many lessons on how to inspire and inform shoppers so that they will want to click the Buy button, and also how retailers can reach out beyond the bounds of e-commerce sites to introduce themselves to consumers, offer convenient ways to shop and deepen customer loyalty.”

The combination of Fluid’s product offerings and award winning interactive agency helped make it possible for the company to create successful retail sites for world-class clients with unique business needs. The North Face, one of the most widely recognized branded manufacturers on the planet, only recently began selling online. Fluid helped The North Face successfully manage the transition from global branded manufacturer – selling only through traditional channels and their own physical retailers – to a major online retailer.

“Fluid has helped create an immersive site that is not only worthy of The North Face’s position as a pinnacle outdoor brand, but that delivers a compelling and easy-to-use shopping experience,” said Lindsay Rice, The North Face Vice President, Direct to Consumer. “We’ve been working with Fluid on an ongoing basis to continually refine and optimize the site and the results are showing.”

Diapers.com is another online success story, but one with a completely different history, target market, customer base and focus. The company was already a successful “pure-play” online retailer – focusing on core baby-related products – when they contacted Fluid for assistance in leveraging that success to propel their site and brand to the next level.

“Being named to the Hot 100 is huge for us, and we believe Fluid’s work on the new site will only help fuel the explosive growth we’ve experienced,” said Lisa Kennedy, executive vice president for eCommerce at Diapers.com. “The new site went live on November 5 th , and we’re already seeing the benefits, including improvements in average order size, conversion, and lower cart abandonment.”

“It’s always rewarding to have a client included in the IR Hot 100, but to have two clients listed in the same year makes us very happy – I believe we’re the only independent agency to make that particular double-play (with two new sites) this year,” said Andy Lloyd, Fluid CEO. “I’m grateful to The North Face and Diapers.com for what we’ve been able to accomplish together, and think it shows the benefit of Fluid’s focus exclusively in online retail. I am exceptionally proud of Fluid’s agency and product teams for their excellent work.”

About Fluid, Inc.

Fluid creates engaging online retail experiences that drive conversion, customer satisfaction and brand loyalty. Founded in 1990, Fluid has a customer list that includes major online retailers such as Reebok, Timberland, JanSport, Design Within Reach and The North Face, among others. More information about Fluid is available at www.fluid.com .