CPG Companies Increasingly Turn to In-Text Advertising for Brand Lift and Brand-Building Efforts

Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, today announced that Consumer Packaged Goods (CPG) companies are showing a marked increase in using its In-Text Advertising Solutions to deliver engaging brand experiences directly to qualified consumers. This increase, which began in the fourth quarter and is accelerating at a rapid pace in the first quarter, indicates recognition by brands that In-Text advertising consistently delivers on campaigns’ brand-building and brand-lift objectives.

For the fourth quarter of 2009 Kontera saw advertiser spending within the CPG sector more than double. The vast majority of the CPG campaigns used advertising units focused on brand engagement and market awareness for specific CPG products.

Just three weeks into the first quarter of 2010, the company has already received CPG bookings, in the form of first quarter Insertion Orders, that are more than two and a half times greater than it received during the first quarter of 2009.

Prominent CPG brands that have recently advertised with Kontera include Arm & Hammer, Dove, Rice Krispies, Snapple and Welch’s.

“What we are seeing is a trend among Consumer Packaged Goods companies to gravitate towards online promotion methods that deliver proven brand lift,” said Ammiel Kamon, Kontera’s Executive VP of Marketing. “This market segment is particularly interested in advertising units that elegantly engage consumers and truly showcase products and brands. Our new ad units and unique creative execution have done exactly that.”

In-Text advertising meets brands’ desires to connect with qualified consumers, and to deliver compelling brand experiences and promotional units. Kontera’s unique rich-media units, combined with its Story-Level Targeting delivers in-text brand placements that are highly relevant to the page contents and to user interests. As a result brands are able to effectively connect with users when they are most engaged and receptive. To learn more about Kontera’s advertising solutions visit http://www.kontera.com/index.php/advertisers .

About Kontera

Kontera delivers the most relevant In-Text Advertising & Related Information solutions online. Kontera’s patented technology performs real-time semantic analysis of content and other information to dynamically hyper-link the terms that most accurately represent and predict user-intent and engagement. Kontera enhances consumer experience through superior phrase relevance, driving increased user interaction, unparalleled campaign performance for advertisers, and substantial revenue for publishers. Reaching more than 100 million unique users per month, Kontera’s exclusive network features over 15,000 vetted premium and niche publishers and represents a unique opportunity for advertisers to reach their target audiences through innovative text, rich media and video advertising units. Founded in 2003, Kontera is backed by Sequoia Capital, Carmel Ventures and Tenaya Capital and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta and Tel Aviv. To learn more about Kontera, Kontera’s Related Information and Content solutions, Semantic Advertising or Contextual Advertising visit: www.kontera.com .