PAN Communications , Inc., an award-winning, full-service public relations firm, today announced that it has been named the agency of record for Novell, Inc. in the United States and Canada. Novell is a leading enterprise software company that delivers the best engineered, most interoperable Linux platform and a portfolio of integrated IT management software that helps customers around the world reduce cost, complexity and risk. Novell also specializes in Identity & Security Management Solutions (ISM) which helps companies simplify governance so their businesses operate smoothly. Novell’s ISM solutions deliver policy-driven components that automate security and resource management tasks.
“Novell’s reputation in the industry makes this a significant win and addition to PAN’s technology portfolio ,” said Mark C. Nardone, executive vice president at PAN Communications. “Based on the seasoned team we assembled, we were confident that our experience in Novell’s industries would be a valuable resource to their marketing team as they further build Novell’s historic brand, while strengthening the company’s visibility with all stakeholders. We look forward to a great partnership and are honored to be selected from such a distinguished list of agencies they considered.”
PAN has been retained to elevate Novell’s overall corporate message, increase exposure for the company’s solution areas and deliver coverage which underscores the company’s promise of “making IT work as one.” PAN will also devise creative thought leadership programs, assist with Novell’s social media initiatives, conduct outreach to business press, manage overall media relations and secure speaking opportunities and industry awards, among other activities.
“PAN has strong enterprise IT credentials and a reputation for aggressive media relations,” said Ian Bruce, director of global public relations at Novell. “We selected PAN after meeting a dozen firms and going through a detailed RFP process. PAN offered the right blend of experience, insight and drive; but most importantly, presented a very talented team to represent Novell.”
About PAN Communications
PAN Communications is an independent public relations agency that delivers high-impact programs to increase visibility and market share for its clients. An award-winning agency with an extensive portfolio of nationwide clients, PAN serves emerging and established organizations in the technology, professional services and consumer sectors. For more information on how PAN creates awareness and opportunity for its clients, visit our website at www.pancommunications.com or call 978.474.1900.