RealPage, Inc. (NASDAQ:RP) announced today that it has delivered the industry’s first eCommerce platform for residents via its ActiveBuilding® resident portal solution. The solution is purpose-built to enhance the resident experience and drive incremental yield from amenities, spaces, services and events. A radically redesigned, custom-branded mobile app facilitates all transactions by enabling residents to make purchases and manage apartment-related needs easily and conveniently. These advances deliver benefits to property owners and managers with proven success in beta testing:
- eCommerce Platform
Residents can reserve and pay for amenities, spaces and events directly, including parking, guest suites, self-storage, clubhouses, conference rooms, yoga classes, cleaners, child care, dog walkers and more. PMCs earn income from assets they already have and through third-party service providers. So far, clients have monetized 25 different amenities and rentables with guest suites and parking generating the most incremental revenue with one client reporting over $150 per unit per year in revenue lift.
- Custom-Branded Mobile App
PMCs can build their brand by custom-branding the app with a property’s logo, color palette and photography. This also makes it simple to provide a community’s branded resident portal to residents. Residents simply enter their community name in the app store and the custom-branded app will appear.
Residents can quickly make all reservations and purchases from the app through a simple, end-to-end shopping cart experience. They can also renew their leases with just a few clicks. Residents were 2-3% more likely to renew according to beta test results.
“Property owners and managers have long faced the challenge of supplementing base rent because of market conditions, changing laws and competitors who are better set up to provide eCommerce,” says Jon Pastor, RealPage SVP Consumer Solutions. “Our new eCommerce platform and custom-branded app leapfrog that. Residents will jump at the chance to rent amenities and pay for services and events if they’re a click away. They love the convenience, too! By enabling residents to perform these tasks themselves, there is an added benefit of freeing staff to focus on other core duties. For example, during the beta test, property staff saved an average of 16.5 hours previously spent processing rent checks.”
RealPage provides a technology platform that enables real estate owners and managers to change how people experience and use rental space. Clients use the platform to gain transparency in asset performance, leverage data insights and monetize space to create incremental yields. Founded in 1998 and headquartered in Richardson, Texas, RealPage currently serves over 18 million units worldwide from offices in North America, Europe and Asia. For more information about RealPage, please visit https://www.RealPage.com.