CTIA WIRELESS I.T. & Entertainment 2008(R) Announces Education Session Lineup

CTIA WIRELESS I.T. & Entertainment 2008(R) today announced a stellar education session lineup that showcases the pervasive use of mobile technologies for both work and play. The packed agenda features more than 200 industry leaders participating in panel discussions and interactive sessions, which will provide practical information on how to launch, manage and market new mobile services for enterprise, entertainment and marketing applications.

CTIA WIRELESS I.T. & Entertainment takes place September 10-12 at Moscone West in San Francisco.

“The industry is no longer about just coming together to talk about mobile technologies,” said Mark Desautels, vice president, Wireless Internet Development for CTIA. “Now, we’re all about showcasing mobile technology in action. Industry leaders are attending CTIA WIRELESS I.T. & Entertainment to both see and share how mobility has impacted everything we do – from enterprise applications, to location-based services, to user-generated mobile content, to mobile marketing campaigns that work.”

The CTIA WIRELESS I.T. & Entertainment education sessions are divided into five tracks: mobile enterprise, entertainment, Web 2.0, marketing and policy outlook. Submissions were received by more than 1000 executives for the 200 speaking slots. The complete CTIA WIRELESS I.T. & Entertainment educational sessions and daily schedule can be viewed at: http://wirelessit.com/info/ed_sessions.cfm

Conference Tracks

Mobile Enterprise

Speakers will discuss wireless solutions across multiple industries including: broadband connectivity, location based services, security and device capabilities. Executives participating include representatives from Verizon Wireless, Sierra Wireless, SAMSUNG Mobile, Motorola, Accenture, Research In Motion, and Symantec.

Mobile Entertainment

Sessions will feature insights and case studies from thought-leaders across the mobile entertainment ecosystem, including wireless carriers, content developers and publishers, handset makers and other technology enablers. Among the companies participating are: MediaFLO, Fox Interactive Media, CBS Digital Media, ABC, Disney & ESPN, MTV Networks, Nokia, RealNetworks, NBC Universal, Virgin Mobile USA, MySpace, Sony Pictures Television, Sony Ericsson, Obopay, MindShare, Vibes Media, HipCricket, and Sega Mobile.

Mobile Web 2.0

Speakers will focus on the elements of Web 2.0 applications that are boosting mobile web traffic. Presentations will provide a look at second-generation mobile Internet services, including advanced location-based services, mobile financial services, mobile social networks and other applications that build and extend the mobile web. On hand to provide perspective will be speakers from Alltel, AT&T, Sprint, T-Mobile, Verizon Wireless, Warner Music Group, Google, MasterCard Worldwide, Amazon, Cisco, and TeleNav, Inc.

Marketing The Mobile Channel

Panel discussions will look at the future of mobile marketing and examine the opportunities, impediments and enablers driving mCommerce and true mobile marketing. Companies participating include Compete, Nielsen Mobile, M:Metrics/ComScore, Magic Johnson Enterprises, Starbucks, Loopt, PricewaterhouseCoopers LLC, Market Platform Dynamics, Alltel, T-Mobile, AT&T, and Verizon Wireless.

Policy Outlook

For attendees focused on the latest regulatory, legislative and policy developments, these sessions will feature key industry and government decision-makers discussing timely issues relevant to the wireless industry.

Note to reporters and analysts: press registration is now open:


About CTIA WIRELESS I.T. & Entertainment 2008(R)

CTIA WIRELESS I.T. & Entertainment 2008, the largest wireless data event in the industry, truly embodies the ever-changing, dynamic and innovative world of wireless data in enterprise and in entertainment. This is the one show that brings key audiences such as enterprise users, solution providers, content owners and mobile distributors together to form strategic partnerships, service industry needs and create new innovations in wireless data. For more news visit http://www.ctiashow.com .

CTIA – The Wireless Association(R) is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premier producer of two annual technology events representing the complete wireless, mobile and Internet industries: CTIA WIRELESS I.T. & Entertainment 2008 takes place in San Francisco, September 10-12; CTIA WIRELESS 2009 takes place in Las Vegas, April 1-3. Visit http://www.ctiashow.com .