ExactTarget, a leading provider of on-demand, email and one-to-one marketing solutions, is bringing its series of one-day seminars, “Route 1to1: The New eMarketing Essentials,” to the Hilton Anatole in Dallas, Texas on June 10, 2008. Sponsored by Omniture, salesforce.com and SLI Systems, this nationwide email marketing tour is designed to respond to the needs of marketing professionals. Attendees will receive practical advice on how to engage prospects, increase sales and build brand loyalty through the optimized use of email marketing, web analytics and CRM tools.
“The city tour event in Dallas will offer a chance to learn how to take your marketing program to the next level and network with peers that have similar challenges,” said Tim Kopp, chief marketing officer for ExactTarget. “Attendees will walk-away with the marketing knowledge needed to drive a higher return on investment throughout their entire marketing program.”
For email marketers, the tour will highlight one of the most important factors for increasing return on investment – digital marketing. According to Anna Chernis, senior research director for the Direct Marketing Association in 2008, email marketing return on investment will surpass more than forty-five dollars and email has become the highest performing tactic for direct response.
“Omniture’s platform enables marketers to use real-time behavioral data to manage multi-channel marketing campaigns,” said John Mellor, Omniture’s executive vice president of corporate strategy and business development. “These events will demonstrate how online marketers can effectively engage their target customers.”
The morning session at Route 1to1 will focus on the keys to building a strong online marketing foundation through analytics-driven website development, email marketing and search marketing. Jeanne Jennings, principal of JeanneJennings.com, will be on hand to share her vision of email’s place in a Web 2.0 world. Since 2001, Jeanne has authored a twice-monthly column on email marketing for ClickZ and is a frequent contributor to industry publications and a featured speaker at key email marketing events. She will present with Aaron Kahlow, who serves as chairman and founder of the Online Marketing Summit.
“This event features some of the brightest minds in the email marketing industry and will provide marketing professionals with actionable insights, best practices and specific examples of customer success,” said Clarence So, chief marketing officer, salesforce.com. “Customers of all sizes can visit salesforce.com’s AppExchange to extend Salesforce CRM with email marketing from ExactTarget with just a few clicks.”
After the morning session, attendees can elect to attend either the B2B or B2C track, both of which feature companies sharing their email marketing tips.
— The B2C track, sponsored by SLI Systems, features clients discussing how they optimize their email marketing programs to achieve higher ROI.
— The B2B track, sponsored by salesforce.com, features Irving Texas-based Hanley Wood Exhibitions and Ariba, Inc discussing how to leverage email and CRM to generate more leads and build stronger client relationships.
“As a provider of on-demand site search, navigation and user-generated SEO services for e-commerce and other content rich sites, SLI Systems is pleased to join ExactTarget on this nationwide tour educating marketers on best practices in email marketing, search, web analytics and CRM,” said Geoff Brash, vice president of marketing, SLI Systems.
Other sponsors include technology sponsor Microsoft and case study sponsor MarketingSherpa.
With over one hundred participants expected to attend, the event will also provide peer-to-peer networking opportunities. To register for Route 1to1: The New eMarketing Essentials, please visit: http://www.exacttarget.com/route1to1 . The cost is $99 USD per attendee and a group rate of three registrations for the price of two is available. The seminar will begin at 9 a.m. local time. Future city tour locations include Boston, Seattle and San Francisco.
For more information on sponsoring a tour stop, please contact Scott Thomas at email@example.com . For more information on ExactTarget and the Route 1to1 tour, visit http://www.exacttarget.com .
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit http://www.exacttarget.com or call 1-866-EMAILET.