MultiMedia Intelligence today announced a partnership with Experian to bring unmatched research capabilities and products to the data-driven technology world. The partnership combines MultiMedia Intelligence’s vast industry expertise, market sizing and forecasting models and databases with Experian’s in-depth data on consumer behavior, psychographics, lifestyles, opinions and attitudes.
Together, MultiMedia Intelligence and Experian will deliver industry-first market segmentation, insights and forecasts based on combined superior supply-side and demand-side views of the markets, never before offered in this data-driven, data-hungry market.
“With the Experian relationship, we are now able to map end-consumer demand, behavior and purchases back through the entire value chain, providing unique insights for content owners, operators, equipment manufacturers and semiconductor suppliers,” said Mark Kirstein, president of MultiMedia Intelligence. “Never before have technology companies had access to market sizing and forecasts built on such a strong foundation of direct consumer responses combined with industry data.”
“This partnership with MultiMedia Intelligence extends the reach and relevance of our research in the fast-growing digital media, mobile and internet markets, and leverages our vast data assets in this exciting industry,” said Ken Wollenberg, general manager of Experian Consumer Research.
“Exposing this comprehensive view of the entire ecosystem from the combined data sets will allow our technology-based customers and clients to make much better fact-based tactical and strategic decisions that will make and save millions of dollars,” said Rick Sizemore, chief strategy and business development officer for MultiMedia Intelligence. “Information is power and this level of data has never before been provided in an applicable way to technology houses. This is truly a game-changing event for our industry.”
MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms. We look beyond the classic ‘three screens,’ which include TVs, mobile handsets, and computers. We put markets into the broader context of the industry ecosystems that are converging and changing traditional business models.
Experian Consumer Research (ECR) is the home of the Simmons suite of consumer studies which have been The Voice of the American Consumer(TM) for more than 50 years. The Simmons National Consumer Study (NCS) and the Simmons National Hispanic Consumer Study (NHCS) are accredited by the Media Ratings Council (MRC).