Digital Wave Technology Adds to Leadership Amid AI Platform Expansion

Digital Wave Technology, a leader in AI-native enterprise solutions for the omnichannel product journey, today announced that Dan Mitchell has joined the company as SVP of platform strategy. Mitchell brings over three decades of experience in retail analytics and technology, having served as director of global retail practice at SAS Institute’s Global Retail and Consumer Goods Industry team and product strategy director at Marketmax, Inc.

Mitchell’s extensive background in helping consumer brands use business applications, analytics, and technology and his proven track record of driving innovation make him a perfect fit for the Digital Wave Technology team, as the company continues to expand its market reach and enhance its unique platform and solution offerings.

“We are delighted to welcome Dan Mitchell to our team,” said Lori Schafer, CEO of Digital Wave Technology. “Dan’s profound expertise in retail analytics and his forward-thinking approach to analytical platforms and solutions are precisely what we need during this exciting phase of rapid expansion. His visionary leadership will be pivotal as we continue to push the boundaries of innovation in enterprise AI applications and deliver unmatched value to our clients.”

“Native AI and Generative AI-powered applications are now expected across almost every industry today. Digital Wave Technology has quickly emerged as a leader in this. The company’s ONE™ Platform and solutions position organizations to be future-ready — and Digital Wave Technology does it more effectively than any other provider in the market,” Mitchell noted. “I’m eager to contribute to a team that not only meets the current demands but also innovatively anticipates and shapes the future needs of our customers.”

Digital Wave Technology is known for its Digital Wave ONE™ Platform, which unites every aspect of the omnichannel product journey. The addition of Mitchell to the team aligns with the company’s strategic focus on expanding its presence in the retail, consumer goods, and healthcare sectors.

About Digital Wave Technology

Digital Wave Technology provides turnkey and extensible enterprise AI applications that meet the business-critical needs of global corporations in consumer industries including retail, consumer goods, and healthcare. The company’s single integrated analytical platform offers packaged and extensible applications, as well as the flexibility for rapid development of new solutions, giving customers a competitive edge. Its strategy hinges on relentless innovation and a commitment to delivering unparalleled value through business-use-case-driven technology with impeccable customer service. Digital Wave Technology laid its foundation in enterprise Product Information Management and Master Data Management, which now serves as the common data model underpinning an ever-growing list of best-in-class solutions. Learn more at