Market Street, the Dallas-Fort Worth area’s only gourmet-to-everyday grocery store, is making some environmentally-friendly changes to its stores as part of its new “Go Green for Good” initiative. In an effort to reduce its carbon footprint while providing guests with customized resources for finding out about Market Street deals and events, Market Street will reduce its paper-based marketing materials by more than 15 million pieces, or roughly 1,275 trees, each year.
In order to make the transition, Market Street is making greater use of its online communication tools at www.marketstreetunited.com to enable guests to receive updates, weekly ads, coupons and giveaways in the manner of their choosing. Guests also will find new ways to recycle plastic bags as well as receive discounts when they use their Market Street canvas bags.
“We’re always taking special consideration for our guests and doing everything we can to accommodate their each and every need, but it’s important that we also do the same for our planet,” said Randy Crimmins, vice president, marketing at United Supermarkets, LLC. “By reducing our paper consumption for marketing materials and expanding our online offerings and capabilities, we’re able to accomplish both simultaneously. Whether it’s new recipes, coupons, weekly ads or shopping lists, our guests are able to find exactly what they need inside and outside of our stores without negatively impacting the environment.”
Earlier this year, Market Street partnered with MyWebGrocer for an entirely new online experience at MarketStreetUnited.com. Since then, Market Street has expanded the site’s capabilities significantly as well as integrated new digital distribution strategies to further help its guests find out about new deals and events at their local Market Street store. Guests can quickly and easily sign up for information about their local Market Street store at each of the six DFW locations’ Web sites and choose to have the information delivered via text message or e-mail.
In addition, guests also can access their store’s individual weekly ad online and create, manage and save their weekly shopping list via the intuitive online interface – all while reducing their environmental impact by not using paper. Guests who receive weekly specials via direct mail can be confident that the pieces they receive will be printed on post-consumer recycled materials.
Market Street guests have always been able to take advantage of the company’s in-store discount for using its reusable, 99-cent canvas bags every time they shop. Now guests who might have forgotten their bags also can join the statewide “Go Green for Good” initiative by recycling their plastic bags in the blue bins located at the front of every Market Street store. Additionally, guests can cut down on their own paper usage by creating their own online shopping list from the weekly ads and recipes at www.marketstreetunited.com/ and then e-mailing the list to their mobile phone to refer to in the store.
Now in its 93 rd year of operation, United Supermarkets, LLC, is a Texas-based, family-owned grocery chain with stores in 30 markets across north and west Texas. A self-distributing company with its headquarters and distribution center in Lubbock, United currently operates 50 stores under three distinct formats: United Supermarkets , Market Street and Amigos United .