Forrester Research, Inc. has named Acxiom ® Corporation (Nasdaq: ACXM) a “Leader” in its highly anticipated evaluation of email marketing service providers, noting that Acxiom “is well equipped to manage large global enterprises particularly in a full-service manner.”
The December 2009 report, “Forrester Wave™: Email Marketing Service Providers, Q4 2009,” also found that Acxiom “has directed its investments and organizational development toward digital and multichannel strategies that create, integrate and optimize engaged consumer experiences across a growing list of channels globally: email, direct mail, mobile, social, Web, display ads, and digital TV.”
Forrester’s evaluation also noted that “Acxiom has been quick to integrate mobile and social functionality to meet the growing needs of the email marketer.”
“Our investments aim to make each of our clients a hero in the eyes of their customers and deliver them substantial return on marketing investment,” said John Meyer, Acxiom chief executive officer. “Email is a critical investment for our organization as it is a strong enabler of multichannel marketing programs and benefits when combined with our cross-organizational strengths in deep customer insight, agency services and global footprint.”
“Our organization is privileged to work with some of the world’s top brands and I believe Forrester’s analysis helps to reflect the trust and partnership bestowed upon us to deliver high-performance marketing and advertising programs year in and year out,” said Tim Suther, Acxiom’s senior vice president for Global Multichannel Marketing Services. “We greatly appreciate this acknowledgement from a firm as well noted in the industry.”
The Acxiom Impact-X solution suite enables businesses to design, send, analyze and optimize direct marketing communications across multiple digital channels. Recently introduced, Acxiom Impact-X™ Email 8.1 delivers powerful new tools to the hands of marketers and integrates email marketing with social media while delivering unique marketing insights to drive improved performance.
A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Middle East and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com .