Local Matters, Inc., a Denver, Colorado-based Media Technology Solutions provider, and mobilePeople a/s, a Copenhagen, Denmark-based local mobile search and advertising provider, have entered into a Share Purchase Agreement on March 21, 2008. Under the terms of the transaction, Local Matters will acquire all of the outstanding capital stock of mobilePeople in exchange for a combination of cash and Local Matters stock. The combined company would provide directory publishers, media publishers and directory assistance providers with media technology solutions that connect consumers and advertisers across digital channels including the Internet, wireless and voice.
There are now more than three billion global mobile users, and local search ranks among the top content categories that consumers utilize on their mobile phones. Publishers are increasingly extending into Internet and mobile to capture users and local advertisers.
Local Matters CEO Perry Evans said: “We chose mobilePeople because we believe they have the best technology to create a mobile distribution presence for publishers. Its expertise, its track record and its innovation cycles set them apart from the many other companies in this space. Our aim now is to be the preferred one-stop shop for directory publishers and directory assistance providers for outsourced media technology solutions online, on wireless and on voice.”
The two companies formed a business partnership in 2006 and have several joint initiatives in progress. The closing of the transaction is subject to additional closing conditions and is currently expected to close in the second quarter of 2008.
mobilePeople is a leader in local mobile search and advertising solutions for directory publishers and directory assistance providers. The company builds mobile presence, distribution and advertising solutions utilising its award-winning white label solution liquid(TM). Today mobilePeople has launched with publishers and media companies in 12 markets and 8 languages processing millions of local mobile searches every month. Global customers include Yell.com (UK), Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Paginas Amarelas (PT), Schibsted (NO), Schibsted (SE), FAST Search and Transfer (NO), Sensis (AUS), Eniro (SE), Eniro (DK), Eniro (NO), EDC (DK), Yellow Pages Group (NZ) and Local Matters (USA).
With world headquarters in Copenhagen (DK) and regional offices in London (UK), Denver (US) and Melbourne (AUS), mobilePeople is a privately owned company.
For further information please go to: http://www.mobilepeople.com .
About Local Matters
Local Matters, Inc. is a media technology solutions provider and specialized online media publisher, focused on the local search industry. It offers solutions that enable consumers to search for local content on the Internet and through voice-based directory assistance. It also owns and operates a network of thousands of locally oriented websites with content directed at consumers seeking extensive information about specific local shopping or planning activities. Local Matters delivers its media technology solutions to 22 Yellow Pages publishers in 14 countries, and 26 directory assistance service providers in 12 countries.