In a world where we can track a $20 pizza in real time, businesses of all types are still losing billions in assets and equipment every year—buried in spreadsheets, stranded in yards, misplaced, or stolen without a trace. Smartpin is here to change that.

Today marks the launch and general availability of Smartpin, a radically simple asset tracking platform that brings enterprise-ready location visibility to any business—without infrastructure, without complexity, and without sales calls.

Smartpin isn’t another tracker—it’s the first self-serve asset visibility-as-a-service platform, purpose-built for teams and the countless millions of unpowered assets that traditional GPS solutions leave behind.

Built on a massive commercial grade network of 80+ million Bluetooth access points from partners like Life360 and Tile, Smartpin gives teams an instant way to tag, track, and recover what matters—whether it’s 10 power tools or 10,000 trailers.

“Smartpin is for field and operations teams who move the world—stuck between overpriced enterprise cellular-GPS solutions and hacked-together consumer finding platforms” said Jeff Houlé, co-founder of Smartpin. “We’re giving them something better: powerful, self-serve location intelligence that’s simple to use, built for business, ready to scale – and we’re not stopping there – this is the foundation for a world where every asset is visible, connected, and recoverable from practically anywhere on Earth.”

Highlights:

• 80M+ Bluetooth access points for coast-to-coast location updates, day one
• Ranger Connect dashboard and mobile apps for near real-time asset visibility
• Smartpin edition Tile trackers included with every plan
• No infrastructure, no integrations—just tag, track, and go
• Mission-ready and architected for Bluetooth-to-satellite connectivity globally

Smartpin is launching with powerhouse partners:

• Life360 delivers the massive, always-on network to make asset recovery near real-time and real-world.
• On the horizon, Hubble Network will extend our Bluetooth coverage directly to satellites.

“This is exactly what we built the Life360 and Tile network for—solving real-world problems with zero friction,” said Chris Hulls, co-founder and CEO of Life360. “Smartpin puts powerful location tech in the hands of the teams that keep business moving. It’s practical, fast to deploy, and helps them move quicker and keep track of what matters.”

“The future of location intelligence is always-on, always accessible, even off the grid,” said Alex Haro, co-founder of Hubble Network. “Smartpin is ahead of the curve with a platform built for Bluetooth direct-to-satellite visibility. We’re excited to partner with them to make that future real.

About Life360:

Life360, a family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and Tile tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 83.7 million monthly active users (MAU) across more than 170 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit life360.com.