Verizon Wireless Spreads Evolution Retail Concept in Florida

Verizon Wireless has opened a new 4,500-square-foot store in Daytona Beach, the company’s third location in Florida to feature its new “Evolution” retail concept. The new store, offering consumers a high-tech and hands-on experience with wireless voice, data, music and video services, is located directly across the street from Daytona International Speedway. The first two Evolution stores in Florida were opened earlier this year in the Tampa Bay and Orlando areas.

The new Verizon Wireless design – which will continue to be incorporated in select locations across the state and country throughout the year – integrates a number of innovative systems and operational enhancements designed to streamline the sales process and increase customer satisfaction. Among the new store’s features are:

— A bright, open Demo Bar where customer interaction is guided by product-savvy sales staff, allowing customers to get a sense of the look and feel of a broad range of equipment and services.

— More than 75 working models of handsets, aircards and other devices for customers to handle and test.

— Oversized high-definition plasma screens showcasing the latest wireless multimedia applications such as V CAST and Get It Now, plus the Verizon FiOS TV fiber-optic service (where available).

— A Greeter Kiosk that allows customers to check in electronically, browse the store and then visit with a representative who already has the customer’s account background and reason for visit keyed up on the customer service computer.

— A Bill Payment Kiosk that allows customers to pay their bills quickly and easily using checks, cash or credit/debit cards.

— Customer Service and Technical Support departments, making it easy for customers to get account information, customer service and address technical issues from trained in-store staff.

“Customers choose Verizon Wireless because they want service on the nation’s most reliable wireless network,” said C.J. Kraft, director of retail sales for the Verizon Wireless Florida region. “Providing a modern and interactive approach to our retail environment will enhance our customers’ experience far beyond the initial purchase of a phone and accessories.”

About Verizon Wireless

Verizon Wireless operates the nation’s most reliable wireless voice and data network, serving 65.7 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE:VOD). For more information, go to: . To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at .