Brightidea.com, the product and market leader in Innovation Pipeline Management software, today announced a strategic alliance with Proquest Solutions as part of its international expansion strategy. Through the partnership, India-based Proquest Solutions will leverage its sales force to resell the entire portfolio of Brightidea.com’s solutions to enterprises in the region as well as offer local consulting and implementation services. This strategic alliance is the first to bring a Web-based collaboration platform focused on innovation to the Indian market.
“Long known for its manufacturing and software development prowess, India is transforming itself from a services economy to a creative, entrepreneurial hotbed,” said Biswas Nair, Managing director, Proquest Solutions. “This exclusive arrangement with Brightidea.com brings tools to harness ideas for innovation, putting Indian businesses in a more advantageous position in the global economy by aligning their workforces with the concept of Innovation Networks.”
Traditionally, companies hire expensive outside consultants and advisors for fresh thinking, instead of leveraging their most important assets – customers, partners and employees. Brightidea.com is the first ever end-to-end innovation management platform designed specifically to help companies accelerate transforming “ideas to reality”. Brightidea.com employs social networks within the enterprise to harness employee, partner and customer ideas to accelerate the pace of innovation. Companies can then track and measure the value of new business strategies and product development pipelines. Brightidea.com makes innovation an economic, dynamic and systematic process, unlike conventional approaches using home-grown software programs or elementary excel spreadsheets.
Thousands of professionals use Facebook at work everyday, yet it currently offers little value to the business. Many companies have banned its use at the office. Brightidea.com manages social networks built specifically for business needs, helping organizations convert the abstract into tangible results.
“Our alliance with Proquest is the first of several strategic initiatives we have planned for our expansion into APAC and EMEA,” said Matt Greeley, CEO of Brightidea.com. “India is one of the most innovative countries in the world and our relationship with Proquest gives those innovators access to our best-of-breed innovation software.”
Brightidea.com is the market and technology leader in Innovation Pipeline Management. Nearly 300 businesses around the world use its software-as-a-service suite to convert their employee, partner and customer ideas into a reality. The Brightidea.com platform is an integrated set of Web 2.0 and social networking tools specifically designed to simplify and accelerate the innovation process, allowing users to collect, organize and rank ideas, then evaluate ROI and track the progress of each resulting product or project. Brightidea’s software has been successfully deployed at Experian, Cisco, Harley-Davidson, Bosch, Thomson Corp, British Telecom, Bristol-Myers Squibb, Honeywell, among others. Founded in 1999, Brightidea.com is privately held and headquartered in San Francisco, CA. For more information, please visit http://www.brightidea.com .