ABI Research is pleased to announce the appointment of Zippy Aima as Industry Analyst, Digital Media.

In this role, she concentrates her research efforts on digital media markets including content protection, DRM, digital media storage, and digital asset management.

“Zippy Aima’s strong background in content protection and digital rights management will help strengthen our strong portfolio in the digital media,” says research director Michael Wolf. “I am very excited to have someone with Zippy’s background on our team.”

Her prior experience has equipped her well for these subjects: as an information technology Research Analyst at Frost & Sullivan she spent three years conducting in-depth analysis of digital media markets, including leadership roles in consulting projects. She also conducted ebroadcasts and webinars.

Previous posts included an HR post at Shoppers’ Stop Ltd, and a position as Employee Relations Executive with IT system integrator Samtech InfoNet Ltd, where she handled recruitment, personnel management, performance management and training.

Zippy holds an MBA in HR and IT from the Institute of Management Studies & Research, Maharishi Dayanand University (India).

Zippy is based in San Antonio, Texas.

ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit http://www.abiresearch.com , or call +1.516.624.2500.