SGI (NASDAQ: SGI), a global leader in HPC and data center solutions, today announced it has been recognized with a top Five-Star rating in Everything Channel’s 16th annual 2010 Partner Program Guide (PPG) for its exceptional SGI Channel Network Program. SGI’s channel strategy aims to drive profitable business growth for program members with differentiated, channel-focused solutions and a comprehensive set of value-add sales and marketing tools delivered via the SGI Channel Network Portal™. The portal is a single point of web access for SGI’s quote configurator, targeted promotions, demand generation tools, training modules and opportunity registration.
“SGI is committed to providing unparalleled support to channel partners through our award-winning Channel Network Program,” said Alison Ryan, vice president of channel sales at SGI. “We are pleased that Everything Channel has recognized our efforts with a Five-Star rating. This award is indicative of the strength of our partner program and the value that SGI brings to its partners.”
Research for the 2010 Everything Channel Partner Program Guide and the Five-Star Partner Program rating was conducted by Everything Channel’s research department. Everything Channel analyzed 130 vendor programs rating vendors’ responses to in-depth questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/management, partner communication/marketing, and demand generation. To ensure fair comparisons, companies were placed in one of four categories based on company size (enterprise, midsize, small and emerging). Questions from each section were scored individually and weighted appropriately. The Five-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. The Five-Star rating is bestowed on programs whose overall rating is among the elite based on company size.
“We are pleased to deliver to the Channel an exclusive list of the leading vendor channel programs with details about key technologies, program opportunities, and information on the hottest new program offerings,” said Kelley Damore, VP, Editorial Director, Everything Channel. “The quality of a technology vendor’s partner program determines how profitable its partners will be. For their commitment to their business partners and their efforts to build quality programs, we congratulate those recognized as this year’s Five-Star Partner Program winners for helping to drive greater revenue in the channel.”
Everything Channel’s PPG and the list of companies recognized as Five-Star will appear in the March 29, 2010, issue of CRN magazine and online at www.channelweb.com.
SGI is a global leader in large-scale clustered computing, high performance storage, HPC and data center enablement and services. SGI is focused on helping customers solve their most demanding business and technology challenges. Visit www.sgi.com for more information.
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its “Complete Technology Channel Solution,” Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.