Access Commerce (PAR: CES), the global leader in product design, sales configurator, and quotes and proposals software, announced today that it has changed its company name to Cameleon Software. Boasting a prestigious customer base, recognized expertise and firm establishment in France and across the world, the company now wants to strengthen its presence in the North American market and broaden its offering to address other verticals in addition to its core manufacturing market.
In the past few years, the company has spent much time and energy focusing on:
- Improvements to the Cameleon software solution
- New leading-edge technology
- New SaaS offering
- A growing customer base with key international references
To support this continued growth strategy, Access Commerce chose to change its name to Cameleon Software.
Through this rebranding exercise, the company expects to:
- Strengthen the relationship between the company name and its software solution, “Cameleon”
- Highlight its ability to adapt to customers’ environments and needs
Jacques Soumeillan, President and CEO at Cameleon Software, explained, “Access Commerce is a superb success story; 130 active customers, users in more than 45 countries across the world, the Gartner Group’s endorsement and twenty years of ongoing innovation. The chameleon is known to adapt its color to its environment. Since our foundation we have always strived to better meet our customers’ expectations. After selecting ‘Cameleon’ as the name of our software solution, it just makes sense for us to continue the brand expansion by adopting Cameleon as the company name as well.”
Soumeillan continued, “In the past few years, we have implemented changes allowing us to offer Cameleon to a broader audience, for example, by empowering insurers’ marketing teams with the capability to launch personalized offers faster for very specific market segments, by enabling telecommunications sales teams to boost both their ability to personalize their offering, and to keep the guided selling process simple and consistent across all sales channels. We have been very successful so far and these successes reinforce our goal of being more active in new markets not only in Europe but in North America as well.”
Additionally, to support this ambitious growth strategy, Cameleon Software recently strengthened its sales team – especially the Chicago based team – as well as its corporate marketing team.
“We look forward to the Cameleon success story continuing for a long time,” concluded Soumeillan.
About the Cameleon software solution:
The Cameleon software solution enables companies to accelerate product and services launches while increasing sales across all channels. The solution enables optimization of:
- The design and launch of personalized offerings by marketing teams
- The products’ configuration, quotes and proposals
Cameleon combines SOA and Web 2.0 techniques and offers a performance and scalability that fits large enterprise organizations’ needs.
About Cameleon Software
Cameleon Software (formerly Access Commerce) is the global leader in product design, sales configurator, and quotes and proposals software, helping companies to accelerate product and services launches while increasing sales across all channels. Cameleon Software enterprise solutions empower marketing teams to reduce time-to-market for products and services that require advanced personalization and sales teams to improve their performance by reducing the quote-to-order cycle. Cameleon Software provides a solution that bridges the gap between the sales and marketing teams resulting in cost reduction and revenue increase. Cameleon Software is platform agnostic and integrates to leading ERP and CRM systems including Microsoft, Oracle, SAP and Salesforce.com. Founded in 1987 and listed on Euronext Exchange since 1999, Cameleon Software customer base includes leading enterprises in manufacturing, insurance, telco and high tech, including: ThyssenKrupp, CTB, Technip, Gras Savoye, Vodafone SFR, Yellow Pages and IMS Health.
For more information, visit: www.cameleon-software.com