solidThinking Signs Holland Engineering Consultants as Its Latest European Value-Added Reseller

solidThinking, Inc. ( has increased its availability in Europe by adding Holland Engineering Consultants (HEC) ( to its growing value-added reseller (VAR) community. HEC will market, sell and support solidThinking’s 3D NURBS-based concept-design software throughout the Benelux region of Belgium, The Netherlands and Luxembourg. This agreement is solidThinking’s latest international VAR partnership to increase the software’s adoption across industrial design/styling markets globally.

To acquaint HEC clients with the latest features of solidThinking, the companies will host a free event on June 2, 2010, for current and prospective users. The event will include workshops, demonstrations and hands-on applications of solidThinking. The workshops will be held at HEC headquarters in Nieuwegein, The Netherlands. For more information, visit the solidThinking events calendar at

“Our vision is to provide clients with a competitive advantage during product development by helping them implement the right tools to create better designs in less time and at a lower cost,” said Daan Hulst, general sales manager, Holland Engineering Consultants. “Our knowledge of the CAD, CAM, CAE and PLM markets, combined with partners like solidThinking, will help designers and engineers develop products in less time and achieve greater assurance of product performance. solidThinking software is a perfect addition to our service offerings through its intuitive and user-centric features, flexibility and high-quality visualization capabilities.”

Through its flexible, yet powerful, implementation of NURBS (non-uniform rational b-splines) modeling, solidThinking’s 3D conceptual-design software encourages innovation in industrial designers who want the highest precision for any analytic or freeform shape. The software offers a best-in-class ConstructionTree™ technology that allows designers to experiment in real time, without starting from scratch, when they change their minds. solidThinking produces high-quality, real-time photorealistic imaging for realistic design visualization.

With solidThinking Inspired™, users can run morphogenesis™ form-generation technology to grow efficient shapes in response to environmental forces and pressures. Morphogenesis draws on the principles of biomimicry to allow designers and architects to use form generation to explore and experiment with design concepts.

“Resellers continue to realize the value they can bring to clients by adding 3D modeling design technology like solidThinking to their product offerings to gain flexible and unique design options that are complementary to their existing tools,” said Jim Hassberger, vice president of business development and customer relations for solidThinking. “By partnering with HEC, we further expand our market presence in the region and position solidThinking for growth throughout Europe and other international markets. We look forward to working with HEC to help its clients experience solidThinking’s benefits.”

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About Holland Engineering Consultants (

Founded in 1982 as a center for design optimization, HEC provides clients access to advanced software tools for concept design, simulation, engineering and product development as well as associated consulting and support services including training, supervision, maintenance and implementation. Based in Nieuwegein, The Netherlands, HEC works with a variety of industries, including automotive, precision engineering, electronics, oil/chemical and general engineering.

About solidThinking, Inc. (

solidThinking, Inc. develops and markets industrial design/styling software that helps designers invent, explore and evaluate new ideas easily, rapidly and cost-effectively, without the limitations of traditional software. Using solidThinking’s conceptual 3D modeling capabilities, visualization interface and fast real-time rendering, designers can model, render and share their projects on the fly, from architecture and automobiles to electronic devices, jewelry, product packaging and yachts. solidThinking is a wholly owned subsidiary of Troy, Mich. (USA)-based Altair Engineering, Inc. ( Altair Engineering, celebrating its 25th year, is privately held and employs more than 1,300 in North America, South America, Europe and Asia/Pacific.