HBA Global Attendees Get Back to Business

Discovering the latest beauty and personal care trends and product innovations was top of mind for the 16,479 beauty industry professionals at this year’s 18th Annual HBA Global Expo & Conference. The largest product development event and educational forum for the cosmetics, personal care, skin care and fragrance industry took place September 28-30 at the Jacob K. Javits Convention Center in New York.

In addition, attendees were highly motivated, with more than 60% planning to purchase products or services that they saw on the HBA exhibit floor within the next 6 months. More statistics on the HBA audience include:

  • 35% were part of a buying team and more than a quarter do not attend any other industry event–giving HBA Global an exclusive and high-profile audience;
  • The show attracted more brand managers and marketing executives than last year;
  • The top two reasons people attended HBA were to see new products and developments and to keep up on industry trends;
  • Color cosmetics, natural ingredients, primary packaging and skin care were of high interest to HBA attendees.

With all the leading players participating in HBA Global as another main draw of the event, exhibitors were pleased with the quality and quantity of attendees. In fact, more than 80% had generated new business leads due to their participation.

“HBA Expo is ‘the’ show of the year for the Health and Beauty Industry. We made new business contacts and were very appreciative of the support given to us,” said Anna DeVincentis, Project Manager, of LF of America.

“Best show ever! Got a lot of traffic and good contacts,” added Carole Tobin, Executive Vice President, Nutra3 Complex.

Attendees also found this year’s HBA Global Expo informative and beneficial to building their brands and new business. “As a long-time HBA attendee, the show has been great this year. Being a direct decision maker, I can meet with vendors directly to talk about my specific needs,” said Lisa Francoise Schafer, Owner, Sweet Beauty.

HBA Global is also known as the hub of learning in the beauty industry and the conference program was on target with the content and speakers presented. Sessions on how to reach all types of consumers were popular as well as branding and trends presentations. On the technical side, sessions about new formulations and anti-aging attracted interested delegates as well as the Green programming and new Global Perspectives Conference. With social media gaining more importance as a key marketing strategy the “Social Media: Marketing for the 21st Century” and “Meet the Beauty Bloggers” panels were also well attended.

Another noticeable difference at this year’s HBA Global was how dynamic and interactive the show floor was with more than 150 new exhibitors, international pavilions, and the new Trend Spot featuring hands-on make-up demonstrations and beauty forecasts.

“As the event for trend-spotting, this year’s HBA Global didn’t disappoint. From one hall of the Javits Center to the next, beauty and personal care innovations were being displayed, discussed and demonstrated to the leading manufacturers of cosmetics, personal care, skin care and fragrant products, including specific trends presentations and new hands-on sampling and make-up application techniques. These show floor activities made HBA not just a great business networking opportunity but also a place to have some fun and learn something new, ” said Jill Birkett, Brand Director, Beauty & Wellness, UBM.

Kicking off HBA Global was an empowering Keynote Address by Pamela Baxter, President and CEO of LVMH Perfumes & Cosmetics North America, giving attendees sound advice on how to have a successful career in the cosmetics and fragrance industry. From her modest start to her current role which also includes industry leadership in charitable efforts, Ms. Baxter left the audience feeling inspired. She was followed by the “Positively Beautiful” award presentation to iconic supermodel Christie Brinkley on behalf of her charitable work with the SMILE TRAIN organization. On hand for her presentation and interviews were several entertainment and lifestyle TV crews and photographers including Access Hollywood, Extra, and US Weekly.

The day also featured more industry accolades with the annual HBA International Package Design Awards competition Grand Award going to the L’Oreal Paris True Match Roller Perfection Roll On Makeup and the Honest Beauty blog “Break-out Brand of the Year” being En Pointe Skin Solutions.

The VIP program at HBA was another big hit attracting influential attendees from Walmart, Revlon, Shiseido, COTY, Estee Lauder, Procter & Gamble, Colgate Palmolive, L’Oreal, Unilever, MAC, Clinique, Avon, Sephora, Johnson & Johnson, Mary Kay, Bare Escentuals, Limited Brands, Guthy-Renker, and QVC to name a few.

“This was the first time I discovered that there was a VIP program. The VIP area gave me a relaxed atmosphere where I could meet with select vendors and gave me a place where I could recharge. I found myself staying longer and visiting more booths. I truly enjoyed the experience and it was A+,” said Shirley Dong, Senior Marketing Manager, Avon Products, Inc.

Next year, HBA Global Expo & Conference moves to summer dates with the event taking place June 28-30, 2011 at the Jacob K. Javits Convention Center in New York. In addition, HBA plans to host a virtual trade show, educational webinars, and other activities for the beauty and personal care industry throughout the year. For sponsorship and sales information contact Ellen Evers at eevers@hbaexpo.com or Kevin Roach at kroach@hbaexpo.com. For European sales, contact Emanuela Treneva at emanuela.treneva@ubm.com in the HBA Paris office. For general information go to www.hbaexpo.com or call 609-759-7603.

About HBA Global Expo & Conference

HBA Global expo & Conference (www.hbaexpo.com) produced by UBM Live, is the largest product development event for the cosmetics, personal care, skin care, fragrance and wellness industries and features more than 600 educational and exhibitor partners. Exhibitors include international suppliers of raw materials and ingredients, packaging materials and components, dispensing systems, private label and contract manufacturers and testing equipment. The three-day conference program is renowned for providing cutting-edge information on the latest industry trends, new product developments, marketing and branding know-how, as well as the latest in organics, package design, global distribution, and technical advancements. Connect with the HBA Global communities on Facebook, Linkedin and Twitter.