MSLGROUP, one of the world’s leading social engagement firms, and its strategic diversity partner, Egami Consulting Group, this week held the second installment of their Urban Works: Urban Influencer 360 Panel Series. Taking place on March 29, 2011, the panel was streamed live on Global Grind, and discussed the emerging social media and digital trends affecting urban consumers. Collaborating with Influential1s, a newly launched online resource showcasing multicultural thought leaders within social media, the attendees included leading multicultural bloggers, marketing professionals, and brands.
Moderated by Teneshia Warner, CEO, Egami Consulting, and Dupe Ajayi, Co-Founder, Influential1s, the event panelists included hip hop legend and celebrity tweet mogul Rev Run, social media strategists Mike Street and Corvida Raven, Demetria Lucas, Relationship Editor, Essence, Magazine, Reggie Osse, Managing Online Editor, Source Magazine and Michael Presson, Senior Vice President Digital, MSL New York.
“Without a doubt, last night’s attendees gained profound insights into how to develop authentic two-way communication with the urban consumer,” said Warner.
As the urban consumer consistently outranks other minority groups in the rate of digital and social media adoption, the event revealed how best to leverage these platforms to reach those audiences and stakeholders. Key takeaways from the panel include the importance of remaining authentic, transparent and integrating trusted key influencers and bloggers in their campaigns when targeting urban consumers. According to Raven, the most effective campaigns are natural, something consumers can easily identify with, and share among their peer networks.
“In today’s always-on conversation economy, digital and social media strategy is critical for real-time engagement within all markets, but remains an area of still untapped opportunity within the urban market,” said Caryn Carmer, Senior Vice President, MSL New York. “The Urban Influencer Panel Series is a testament to the strength of the MSLGROUP and Egami partnership, and our commitment to diversity.”
MSLGROUP is a speciality communications and engagement group that’s one of the world’s top 5 PR and events networks. With more than 2,500 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP’s reach increases to 4,000 employees in 83 countries. The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution. MSLGROUP is Publicis Groupe’s flagship PR and Events network. www.mslgroup.com
About Publicis Groupe
Publicis Groupe [listed on the Euronext Paris Exchange – FR0000130577 – and part of the CAC 40 index] is the world’s third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe’s specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world’s top three PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events. www.publicisgroupe.com
About Egami Consulting Group
Egami Consulting Group is an award-winning, woman-owned, NMSDC and WBENC certified minority marketing firm specializing in linking brands to urban and multicultural consumers via inspirational platforms. Founded in 2003 by Teneshia Jackson, Egami provides brands ways to “INSPIRE”, “CONNECT”, and “ACTIVATE” consumers through innovative best-in-class marketing campaigns, strategic partnerships, custom community programs, and/or new products. In 2008, Egami formed a strategic partnership with MS&LGROUP. Web site: www.egamiconsulting.com
Influential1s.com was created to pay tribute all year long to the people that are positively affecting our culture. The site will be updated on a regular basis and serve as a resource, directory, and hub for acknowledging the urban influencers who are shaping the culture, starting trends, launching businesses, and beyond. The site was launched on 1/11/2011 and is owned by Mike Street (@streetforce1) and Dupe Ajayi (@theajayieffect). For inquiries, contact firstname.lastname@example.org.