Winners Announced for Web 2.0 Expo San Francisco’s First Startup Showcase

O’Reilly Media, Inc. and UBM TechWeb, producers of Web 2.0 Expo, today announced Ifeelgoods, Keepsy and Room 77 as winners of this year’s Startup Showcase in San Francisco. During a 50 minute demo from over 30 different companies, the attending audience and judges, Robert Scoble, Managing Director, Rackspace and Ann Winblad, Managing Director, Hummer Winblad Venture Partners selected these three companies based on their demo’s creativity and innovation. Startup Showcase is a program created to bring the Web 2.0 community together and designed to highlight the startup ecosystem. More information on Web 2.0 Expo, happening through March 31st at the Moscone West Convention Center can be found at

“This week at Web 2.0 Expo the attention is on the industry and how companies are finding new and creative ways to make money,” said Sarah Milstein, Web 2.0 Expo Co-Chair and TechWeb General Manager. “The innovation from Ifeelgoods, Keepsy and Room 77 captured the eyes of the Web 2.0 audience and we’re pleased to see these companies, and all Startup Showcase participants, using our event as the platform to highlight their new tools and technologies.”

Featuring the startup ecosystem’s creativity and variety, the Startup Showcase brought together more than 30 startups to demo in one large room. Attendees had 50 minutes to check out the industry newcomers and pick their favorite before the event’s conclusion: An onstage pitch from the crowd’s selection as well as from two other attending startups picked by the judges, Robert Scoble and Ann Winblad. Startup Showcase, sponsored by Serve, took place on Tuesday, March 29th following the kick-off of Web 2.0 Expo keynotes.

Celebrating its fifth year as the leading event inspiring and educating the tech industry by providing educational programs and valuable networking opportunities, Web 2.0 Expo includes a multi-track conference, new “unconference” style Conversations, a rich exposition featuring companies showcasing the latest innovations and many networking opportunities and events. Web 2.0 Expo San Francisco 2011 welcomes supporting companies, including Impact sponsors Bundle, Microsoft and Rackspace; and Premier exhibitors Berlin Partner, Internet Business Technologies, PR Newswire, Blackberry, OpenSRS, Softlayer, Stratascale and TokBox.

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O’Reilly Media, Inc. spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O’Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying “faint signals” from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism. O’Reilly conferences bring together forward-thinking business and technology leaders, shaping ideas and influencing industries around the globe. For over 25 years, O’Reilly has facilitated the adoption of new and important technologies by the enterprise, putting emerging technologies on the map.

UBM TechWeb the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb’s communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.